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Wee Kim Wee School of Communication and Information Degree Programmes and Requirements | Description of Courses
Overview Vision To be the premier Wee Kim Wee School of Communication and Information in Asia with international eminence. Mission To educate and nurture communication and information professionals and academics, to advance knowledge, and to serve society.
Background The Wee Kim Wee School of Communication and Information (WKWSCI) was founded in 1992 and has already acquired the status as one of Asia’s premier communication schools. It is well recognised for its strengths in teaching and research, its close ties with the media industry and information industries, and for its success rate in placing students in communication professions upon graduation. WKWSCI has five divisions offering a wide range of communication courses both at the undergraduate and graduate levels. The divisions are: Journalism and Publishing, Broadcast & Cinema Studies, Public and Promotional Communication, Information Studies, and Communication Research. Students in WKWSCI receive a balance of theoretical knowledge and practical training in their broad-based curriculum. The School has invested in comparable industry equipment and technology for all its courses, especially in Information Technology, such as web-design, multimedia, desktop publishing, audio and video production. The School also has one of the most modern equipment for training in journalism in Asia.
Objectives The School’s four graduate degree programmes by coursework are collectively multi-disciplinary in nature and aimed to provide graduates with relevant work experience with advanced professional education in the areas of information studies, knowledge management, information systems and mass communication. In addition, the School offers these research degrees: Doctor of Philosophy, Master of Communication Studies and Master of Applied Sciences. Three objectives guide our work at the Wee Kim Wee School of Communication and Information (WKWSCI). First, WKWSCI continues to meet the demand in Singapore and the region for well-trained personnel to staff the media industry and information services. It does so through its quality undergraduate and graduate communication and information degree programmes. Second, WKWSCI has become a premier research institution that generates empirical and humanistic analyses of communication topics and policy issues important to Singapore and the region. Faculty members publish their research and showcase their creative works in international journals and forums. Third, WKWSCI continues to establish and maintain an international network of educators, researchers, and info-comm professionals through collaborative projects, conferences and other exchanges. The School’s curriculum, programmes and activities are designed to move WKWSCI forward in achieving our three key objectives. International recruitment of academic and professional faculty, state-of-the-art communication laboratories, and global institutional affiliations ensure that the School remains a world-class Centre of Excellence.
Unique Features of the School Multidisciplinary curriculum featuring five academic concentrations – Journalism; Broadcast and Cinema Studies; Communication Policy and Research; Advertising; and Public Relations. There is also an interdisciplinary concentration that allows students to tailor the curriculum of their choice to meet their own specific needs. At the same time, the curriculum encourages students to take general education modules, work on real-life and lab-based practicum, portfolio seminars, workshops, and many more.
What You Can Become (Careers Available To You) The media industry offers a host of viable career opportunities. In Singapore, we have an increasingly vibrant media scene. Media production companies are sprouting not only locally but globally. All across the world, there is a growing demand for entertainment and news. All of which are part of the mass media. Your education at WKWSCI will give you a taste of what a genuine media environment demands. Upon graduation, you will be conferred the Master of Communication Studies, Master of Applied Sciences or Doctor of Philosophy degree. This qualification will put you in good stead to take on the real world. Our curriculum is designed to equip you with the necessary skills for a full range of careers in media. The job possibilities are many and examples include the following: Journalism – What You Can Be: Reporter, Columnist, Editor, Photojournalist, International Correspondent, Publisher, News Analyst, Broadcast Journalist Prepares students for careers in the print media industry and its associated online media. Within the concentration, students can specialise in News, Magazine Publishing or Photojournalism. They must take both “front-end” (writing) and “back-end” (editing and design) subjects. As part of their total intellectual development, students must also develop a substantive knowledge in chosen “beat” areas such as business or the arts, and will be strongly encouraged to take Minors in these areas.
Broadcast and Cinema Studies – What You Can Be: Producer, Director, Broadcast Reporter, Interactive Media Coordinator in media, business, industry and government, audio-video producer. Provides the conceptual skills and intellectual training for a multi-skilled television or film producer who can keep pace with rapid changes in media industries. Subjects cover a range of genres, styles, audiences and technologies. Students will be trained in the professional skills necessary for content production and distribution, and gain exposure to various theoretical approaches and disciplines that inform the creation of original content for television and cinema.
Advertising – What You Can Be: Media Planner, Advertising Account Executive, Creative Director, Consultant, Copywriter, Marketing Specialist Prepares students for careers in advertising, media and marketing, and corporate communications. The curriculum introduces students to the theoretical and practical applications of advertising and marketing. Subjects include integrated marketing communication, creative writing skills, copywriting, graphic communication, campaign planning, media planning and marketing, issues and ethics in advertising, and a faculty guided advertising portfolio.
Public Relations – What You Can Be: Public Relations Executive, Public Affairs Manager, Corporate Communication Director, Consultant, Events Specialist Prepares students for careers in corporate and public communication, issues and events management, as well as promotional communication and investor relations. Subjects include public relations writing, campaign development, crisis communication, issues and ethics in public relations, as well as a faculty-guided portfolio practicum.
Communication Policy and Research – What You Can Be: Media Consultant, Public Opinion and Market Researcher, Media Audience Analyst, Research Manger in public and private sector. Develops competency in the analysis and interpretation of communication and media. Students will be prepared for management and policy-making positions in public, private and non-profit organisations. Students will also receive the grounding to pursue advanced degrees. Subjects engage the multidisciplinary perspectives of the social sciences, liberal arts, and law and policy, and promote systematic inquiry through empirical, interpretive, and critical methods.
Inter-Disciplinary Concentration Allows students to tailor the curriculum of their choice to meet their specific needs. Students can select courses from all available Concentrations to build up a distinctive broad-based profile for their future. This Concentration is particularly suited for sponsored students where their employers may have specific needs, skills and competencies that they wish the students acquire from the Programme. Divisions
Faculty Chair’s Office Associate Professors Benjamin DETENBER, Ph.D., B.A. (Stanford U) Theng Yinleng, Ph.D., (Middlesex U), M.Sc. (U of Manchester Institute of Science & Technology), B.Sc. (NUS) Associate Chair (Research) Lee Chun Wah, Ph.D. (Ohio), M.A. (Colorado), B.Sc. (Portland), AMIPRS (Singapore), Assistant Chair
Professor HAO Xiaoming, Ph.D., M.A. (U of Missouri), M.A. (Chinese Academy of Social Sciences), B.A. (Capital Normal U) Associate Chair (Academic)
Division of Journalism & Publishing Professor Ang Peng Hwa,Ph.D. (Michigan State U), M.A. (U of Southern California), LLB (NUS),Director, Singapore Internet Research Centre (SiRC)
Associate Professor Indrajit BANERJEE, Ph.D. (U of Sorbonne), M.A. (Jawaharlal Nehru U), B.A. (Sri Aurobindo International Centre of Education, Pondicherry, India), Secretary-General, Asian Media Information & Communication Centre (AMIC)
Assistant Professor Cherian GEORGE, Ph.D. (Stanford U), M.Sc. (Columbia U), B.A. (Hons) (U of Cambridge), Acting Head of Division Stella C CHIA, Ph.D., M.A (U of Wisconsin), B.A. (National Chengchi U, Taiwan) Shyamsundar TEKWANI, MFA (Baltimore U), B.A. (Hons) (U of Santiniketan) XU Xiaoge, Ph.D. (NTU), MS (Kansas State U), B.A. (China School of Journalism), B.A. (Zhejiang U)
Senior Fellow Mr Javed NAZIR
Lecturer Mr Andrew DUFFY, M.A. (Oxon U)
Division of Broadcast & Cinema Studies Associate Professor Adam Knee, Ph.D. (New York University), M.A. (New York University), B.A. (University of Michigan) Stephen Teo, PhD (RMIT University, Melbourne, Australia)
Assistant Professor FOO Tee Tuan, Ph.D. (Ohio U), M.A. (Ohio State U), B.A. (Fu Jen Catholic U), Acting Head of Division Bradley FREEMAN, Ph.D. (Syracuse), M.A. (Syracuse), B.A. (Pittsburgh) Trisha Tsui-Chuan Lin,Ph.D. (University of Hawai’i at Manoa, USA), M.A. (Michigan State University, USA), B.A. (National Chengchi University, Taiwan)
Lecturer Nikki DRAPER, M.A. (Stanford U), B.A. (Hons) (Hollins College)
Division of Public & Promotional Communication Associate Professor May O.LWIN, Ph.D. (NUS), MBA (NUS), B.A. (Hons) (Bryn Mawr College), Head of Division Lee Chun Wah, Ph.D. (Ohio), M.A. (Colorado), B.Sc. (Portland), AMIPRS (Singapore)
Assistant Professors Augustine Pang, Ph.D. (Missouri), M.A. (Macquarie), B.A. (NUS) Kavita KARAN, Ph.D. (London School of Economics), M.Phil, MCJ, BCJ (Osmania U, India) MAK Ka Ying, Angela, Ph.D. (U of Oregon), M.A., B.A. (HK Baptist U) Arul Indrasen Chib, Ph.D. (University of Southern California), M.S. (Syracuse University), MBA (Indian Institute of Management, Bangalore), B.A. (St. Stephen's College, Delhi University) YEOH Kok Cheow, Ph.D. (Texas Tech U), MAIA (San Francisco State U), BFA (Academy of Art U) Fernando De La Cruz Paragas, Ph.D. (Ohio), M.A. (U of the Philippines), B.A. (U of the Philippines)
Lecturer James Timothy Adrian Clark, M.A. (University of South Australia), B.A.(Honors) (University of Warwick, UK)
Division of Communication Research Associate Professor Benjamin DETENBER, Ph.D., B.A. (Stanford U) CHOI Siu-Kay, Alfred, Ph.D., M.A., B.A. (U of York) FU Wei-Jen Wayne, Ph.D., M.A. (Northwestern U), B.S. (National Central U, Taiwan)
Assistant Professors Mark CENITE, Acting Head of Division, Ph.D. (U of Minnesota), JD (Stanford U), B.A. (U of Wisconsin) CHAN Kin-Ying Brenda, Ph.D. (NTU), M.A. (U of Warwick), B.Soc.Sc. (Hons) (NUS) CHEN Hsueh-Hua, Vivian, Ph.D. (Arizona State U); M.A., M.S. (Syracuse U); B.A. (National Chengchi U, Taiwan) Marko SKORIC, Ph.D. (U of Michigan), B.Sc. (University College London) Jung YounBo, Ph.D. (Annenberg School for Communication, University of Southern California), M.A. (Michigan State University), B.A. (Michigan State University) Shirley Ho, Ph.D. (University of Wisconsin-Madison), M.A. (University of Wisconsin-Madison), BComm(First Class Hons) (Nanyang Technological University)
Professional Fellow Eddie C. Y. KUO, Ph.D. (U of Minnesota), M.A. (U of Hawaii), B.A. (National Chengchi U, Taiwan)
Division of Information Studies Professor FOO Shou Boon, Schubert, Ph.D., MBA, B.Sc. (U of Strathclyde), Associate Dean (Academic), HASS
Associate Professors Christopher Khoo Soo Guan, Ph.D. (Syracuse), M.Sc. (Illinois, Urbana-Champaign), B.A. (Harvard), Head of Division GOH Hoe Lian, Dion, Ph.D. (Texas A&M U), M.Sc. (Florida State U), B.A. (NUS) M Shaheen MAJID, Ph.D. (City U), MLIS (U of Western Ontario), M.Sc., B.Sc. (U of Punjab) Margaret Tan, Ph.D.(U of Queensland), MBA (U of Adelaide), B.Com (U of Newcastle), CPA (Australian Society of Accountants) THENG Yin Leng, Associate Chair (Research), Ph.D. (Middlesex U), M.Sc. (U of Manchester Institute of Science & Technology), B.Sc. (NUS) Ravi S SHARMA, Ph.D. (U of Waterloo), M.Sc. (Regina U), B.Sc. (Brandon U)
Assistant Professors CHANG Yun-Ke, Ph.D., M.S. (U of North Texas), B.Sc. (National Taiwan U) CHUA Yeow Kuan, Alton, DBA (Southern Cros U), Med (U of Sheffield), B.Sc. (NUS) LEE Chei Sian, Ph.D. (U of Illinois-Chicago) Brendan LUYT, Ph.D. (U of Western Ontario), MLIS (U of Western Ontario), M.A. (Queen’s U) NA Jin Cheon, Ph.D. (Texas A&M U), M.S (Oklahoma State U), B.S. (Hanyang U)
Senior Fellow Paul WU Horng Jyh, Ph.D., MSE (U of Michigan), BSEE (National Taiwan U)
Lecturer LEE Chu Keong, M.Sc. (NTU), B.Eng. (NUS)
Assistant Professor (Adjunct) KAN Siew Ning, M.Sc., B.Sc. (NUS) |
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