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3.1.2 Description of courses
Undergraduate courses - B Acc / B Bus /Dual Degree programme
AA101 Accounting I
AUs: 4, Prerequisites: NIL, Semester 1 and 2
This course aims to provide students with a broad understanding of the role of accounting in providing useful information for decision making to various users, and for contracting among different stakeholders of an organisation. The course also aims to equip students with the basic knowledge and skills for preparing and understanding a set of financial statements, and the ability to use relevant financial and non-financial information to make a range of economic decisions.
AA102 Accounting II
AUs: 4, Prerequisites: AA101, Semester 1 and 2
This course introduces students to accounting as a process of measuring and disclosing information that facilitates the economic decisions made by external decision makers. Students will learn how the quality of such information could be affected by various factors.
AA201 Accounting Measurement and Disclosure
AUs: 4, Prerequisites: AA102, Semester 1 and 2
The central theme of this course is the development, reporting and disclosure of organisation performance measures, both financial and non-financial, for use by individuals both internal and external to the organisation.
AA202 Accounting for Decision-Making and Control
AUs: 4, Prerequisites: AA101, Semester 1 and 2
This course focuses on the relevance of accounting information to internal stakeholders, i.e. management, to make decisions and achieve control in their strive for performance. Emphasis is placed on both the provision, as well as the application, of accounting information.
AA203 Principles of Taxation
AUs: 4, Prerequisites: AA102, Semester 1 and 2
This course focuses on the income tax system in Singapore and includes the goods and services tax.
AA205 Risk Management, Control and Ethics
AUs: 4, Prerequisites: AA202, AC213, Semester 1 and 2
The purpose of this course is to provide participants with an overview of risks that can threaten the attainment of organisational objectives and the application of control frameworks to identify, assess and manage risks.
AA301 Business Valuation and Analysis
AUs: 4, Prerequisites: AA201, Semester 1 and 2
This course provides students with the conceptual background and analytical skills that are necessary to identify, assess and apply information for the purposes of analysing and valuing business activities and entities within the context of capital markets.
AA304 Assurance and Auditing
AUs: 4, Prerequisites: AA205, Semester 1 and 2
This course provides students with an in-depth understanding of the role of assurance services in facilitating transactions and exchanges among various parties in a society, as well as the impacts and demands on assurance providers as a result of the multi-faceted environment (e.g., regulatory, legal, political, economic, global, technological, social, professional) in which assurance services are provided.
AA306 Risk Reporting and Analysis
AUs: 4, Prerequisites: AA201, Semester 1 and 2
The overall objective of the course is to provide students with an understanding and appreciation of operating and financial risks that firms face and how corporate risk strategies affect accounting measurements and reporting.
AB102 Financial Management
AUs: 4, Prerequisites: NIL, Semester 1 and 2
The objective of this course is to provide Accountancy and Business students with a broad understanding of all the important financial principles, concepts and analytical tools. The understanding and analysis of financial statements, fundamental concepts such as the time value of money, risk and return, corporate financing choices and investment analysis, and financial risk management will also be covered.
AB103 Statistical and Quantitative Methods
AUs: 4, Prerequisites: NIL, Semester 1 and 2
This course covers the basic principles and methods in statistics and probability that are important to Accountancy and Business students. The emphasis is on the understanding of principles and the development of problem-solving skills. Students also learn how to interpret outputs from statistical software.
AB105 Organisational Behaviour and Design
AUs: 4, Prerequisites: NIL, Semester 1 and 2
Throughout the course, students will examine individual, group and organisational-level issues, and the management skills needed to be an effective and successful organisational member.
AB106 Principles of Economics
AUs: 4, Prerequisites: NIL, Semester 1 and 2
This course aims to teach students the “economic facts of life” in an interactive fashion.
AB107 Business Law
AUs: 4, Prerequisites: NIL, Semester 1 and 2
The aim of this course is to instill in today’s Accountancy and Business professionals a keen understanding of the legal aspects of their decisions and responsibilities in the daily practice of their profession.
AB112 Marketing
AUs: 4, Prerequisites: NIL, Semester 1 and 2
This course aims to provide a firm understanding of the fundamental principles and practice of marketing.
AB113 Information Technology
AUs: 4, Prerequisites: NIL, Semester 1 and 2
This course introduces students to the business uses of information technology.
AB114 Communication Fundamentals
AUs: 2, Prerequisites: NIL, Semester 1 and 2
This course aims to:
- Encourage students to think creatively and critically about the human interactions that shape business and the resulting need for effective communication
- Foster students’ understanding of basic and fundamental principles of interpersonal and organisational communication, both oral and written
- Enable students to choose the appropriate communication strategy that would help them solve communication tasks in functional, creative ways in whatever business or academic environment they find themselves in
AB205 Negotiate to Get What You Want: Strategy & Practice
AUs: 4, Pre-requisites: NIL, Semester 2
This course involves a combination of lecture, one-on-one and multi-party negotiation exercises, individual and group discussion, self-reflection, and assigned readings. There will be three elements: planing, practice and personal reflection.
Through this course, students will learn the following:
- To internalise the pricipies, strategies and processes for effective negotiation through regular and systematic lanning.
- To become familiar with managing the negotiation process through practice, via simulations.
- To learn from each negotiation experience through personal reflections by identifying substance and process factors that had an impact on the final outcome.
- To understand their own innate negotiating styles and behaviours, their strengths and weaknesses, and to use this understanding to further develop their negotiating ability.
AB213 Research Methods
AUs: 3, Pre-requisites: AB103, Semester 1 and 2
Participants completing this course should understand the basic principles of business research, be familiar with many of the tools used, and have a reasonable understanding of how they are applied in the market place. The course is also designed to serve as a foundation to prepare students taking the Applied Research Project.
AB214 Communication Management Strategies
AUs: 4, Prerequisites: AB114, Semester 1 and 2
This course prepares students to master the communications challenges they are likely to meet in rapidly evolving business environments, so that they can become confident participants in their chosen fields of endeavour. Features of this course:
- An increased emphasis on speaking and presentation skills in a variety of business settings, thinking critically about communication contexts, and developing communication strategies appropriate to these contexts
- A more programmatic approach to the assessment of communications competencies, in which student participation plays a much greater role
- A combination of team and individual work to reflect practices in professional contexts
- The introduction of a significant case-study workshop component
- An assessment portfolio which enables easy monitoring of individual student progress
AB311 Strategic Management
AUs: 4, Prerequisites: AB105, AB112, Semester 1 and 2
This is the capstone course for business studies as it integrates all the functional disciplines in developing a general manager’s point of view.
AC208 Company Law
AUs: 4, Prerequisites: AB107, Semester 1 and 2
The course offers a lively account of the essential principles of Singapore Company Law, an outline of the current regulatory regime, and the wider context in which the law is applied.
AC213 Developing Business Information Systems
AUs: 4, Prerequisites: AB113, Semester 1 and 2
The aim of this course is to enable future accountants and business executives to understand, evaluate and use IT effectively.
BA211 Models
AUs: 4, Prerequisites: AB103, Semester 2
This course introduces statistical models that are used to model actuarial, insurance and finance data. Fundamental principles and techniques of modeling stochastic and life processes are discussed.
BA212 Actuarial Computing
AUs: 4, Prerequisites: AB102, AB103, Semester 2
The aim of this course is to equip actuarial students with the necessary and basic skills in information technology needed for Actuarial Science. The student will learn to program and do analysis on spreadsheets, database and statistical applications.
BA215 Statistical Modelling
AUs: 4, Prerequisites: AB103, Semester 1
This course provides the basic background in statistics and probability, and in statistical modeling which is important in the study of Actuarial Science.
BA218 Mathematics of Finance
AUs: 4, Prerequisites: NIL, Semester 1
This course seeks to equip students with the knowledge of the theory and practical applications of the mathematics of finance in various areas of actuarial work.
BA219 Principles of Risk & Insurance
AUs: 4, Pre-requisite: NIL, Semester 1
This course provides a working knowledge of the Principles of Insurance and Risk Management. It is useful for students specialising in other majors, enabling them to become intelligent users of insurance and risk management products.
BA220 Actuarial Economics
AUs: 2, Pre-requisites: AB106, Semester 2
The aim of this course is to provide students with an understanding of the business environment they will be working in and how to tackle business related problems. The course will also cover the roles and responsibilities of actuaries, and how actuaries manage and mitigate various risks associated with the business, and safeguard the financial health of the company.
BA309 Life Contingencies and Demography
AUs: 4, Prerequisites: BA211, Semester 1
This course builds on the foundation laid in the earlier courses and applies the principles and techniques acquired there to more complex life contingency problems covering multiple lives, multiple decrements and multiple state models in the pricing and valuation of life and disability assurances, the use of emerging cost and cash-flow approaches.
BA322 Actuarial Statistics
AUs: 4, Prerequisites: AB103, BA215, Semester 2
This course covers the application of probability theory and statistical methods to some insurance problems.
BA323 Actuarial Aspects of Asset Valuation
AUs: 4, Prerequisites: BA211, BA218, Semester 2
This course develops the necessary skills to construct and apply asset liability models and to value financial derivatives -- skills necessary to communicate with other financial professionals and to critically evaluate modern financial theories.
BA326 Property & Casualty Insurance
AUs: 4, Prerequisites: NIL, Semester 2
The aim of this course is to enable students to understand the nature and types of general insurance policies that are available in the market, the range of coverage in each type of policy, the clauses stated, the clauses stated, the underwriting and claims management procedures, the distribution channels, and how the rates and premiums are determined. In particular, various insurance classes such as fire and ISR, homeowners, auto owners, marine and cargo, public liability, product liability, professional indemnity, workers' compensation, compulsory third party, accident and health, extended warranty, mortgage, consumer credit, trade credit, and fidelity are introduced. It provides working knowledge of property and casualty insurance.
BA334 Actuarial Management
AUs: 4, Pre-requisite: AB103, BA211, Semester 2
This course exposes students to the practical aspects of the actuarial management of a typical life insurance company, imparting the knowledge and skills necessary for the management and mitigation of risks associated with the business, and for safeguarding the financial health of the company. Students will also learn about the quantitative aspects of actuarial management.
BC203 Systems Analysis and Design
AUs: 4, Prerequisites: AB113, Semester 1
This course introduces students to the computerisation of basic processes in business organisations.
BC205 Project and Vendor Management
AUs: 4, Prerequisites: AB113 or CSC101, Semester 1
This course seeks to provide essential knowledge and skills for efficient and effective management of IT projects. The course covers fundamentals of contemporary IT project management from project planning, organisation and execution to solution sourcing, vendor selection and contrast establishment, and concludes with quality control and people management.
BC206 Financial Analytics and Reporting
AUs: 4, Prerequisites: AB113, Semester 2
The course is designed to equip our Accountancy and Business graduates with the IT concepts and skills to develop sophisticated and easy-to-use financial and business reporting solutions to support management decisions.
BC207 Data Management and Business Intelligence
AUs: 4, Prerequisites: AB113 or CSC101, Semester 1
This course explores management, organisational and technological issues in the ways data is stored, managed and applied in businesses. Using a simulated business, the database module covers data concepts, structures, conceptual and physical design techniques, data administration and data mining.
BC214 Decision Tools for Managers
AUs: 4, Pre-requisites: NIL, Semester 1
As business problems become more complex, managers need to approach decision making within an organised framework. This course introduces students to the basic tools in using decision models to make informed management decisions. The focus of the course will be on model building and analysis. The use of computer based solution tools will be emphasized throughout the course. Students will be expected to structure business problems as decision models, solve models using the prescribed software and interpret the computer-generated solutions.
BC312 Enterprise Computing
AUs: 4, Prerequisites: AB113 or CSC101, Semester 2
The course is about the ERP (enterprise resource planning) concepts, business processes, software configuration and system implementation.
BC313 Web Technologies
AUs: 4, Prerequisites: NIL, To be advised
This course provides students with the knowledge and skills needed to build web applications using a hands-on approach. Students will be exposed to the current best practices for analysing, designing, developing, testing and deploying web applications with Java technologies.
BC314 IT Security
AUs: 4, Prerequisites: AB113 or CSC101, To be advised
The course equips business managers with the knowledge required to assess and manage the risks of doing business in an increasingly electronic environment. It focuses on protecting the availability,
integrity
and confidentiality of valuable information assets through a combination of people, processes and technology.
BC317 IS in Financial Services
AUs: 4, Pre-requisite: AB113 or CSC101, Semester 2
This course provides an overview of the use of information systems and technology in the financial services industry. Students are expected to develop the knowledge and skills in managing, utilising and leveraging information technologies to support daily operations in financial institutions.
BF212 Mathematical Methods for Finance
AUs: 4, Prerequisites: GCE ‘A’ level Mathematics is preferred, Semester 1 and 2
This course enhances and broadens students’ mathematical skills from their GCE ‘A’ level mathematics background, so that they can apply concepts from calculus and matrix algebra in solving problems related to finance.
BF214 Management of Financial Institutions
AUs: 4, Prerequisites: AB102, Semester 1 and 2
The objectives of this course are to provide students with a good understanding on the theoretical foundation of financial markets and institutions and keep students updated on the latest discourse on unresolved practical issues and policies in the new international financial environment.
BF215 Investments
AUs: 4, Pre-requisite: AB102, Semester 1 and 2
This course is designed to acquaint students with the fundamental concepts of investment management. It acquaints students with the investment environment, investment theory and the principles and practice of valuation. The analyses of the three main investment product groups - equities, fixed-income securities, and derivatives - will be introduced. The theories, principles and techniques of portfolio management will also be discussed. Topics include the portfolio investment process, asset allocation, portfolio construction, and the evaluation of investment performance. A global perspective will be emphasised throughout the course.
BF218 International Financial Management
AUs: 4, Prerequisites: AB102, Semester 1 and 2
International Financial Management introduces the student to the environment of international finance and its management.
BF219 Equity Securities
AUs: 4, Prerequisites: AB102, Semester 1 and 2
This course seeks to provide students with a comprehensive coverage of both the principles and techniques in equity securities analysis.
BF221 Wealth Planning
AUs: 4, Prerequisites: AB102, Semester 1
This course provides an introductory study on different aspects of wealth management and it would provide a cutting edge treatment of contemporary personal financial planning.
BF307 Derivative Securities
AUs: 4, Prerequisites: BF215, Semester 1 and 2
This course equips students with a stronger grounding in the features, pricing and use of derivatives for investment and risk management. The derivatives covered include forwards, futures, swaps and options. Students will also learn basic and advance option strategies and be able to design arbitrage strategies to take advantage of mispricing in various derivatives.
BF308 Fixed Income Securities
AUs: 4, Prerequisites: BF212, BF215 or BF215, BF307, To be advised
The objective of this course is to provide an overview of fixed income securities and their analysis.
BF322 Advanced Corporate Finance
AUs: 4, Prerequisites: AB102, Semester 2
This course develops analytical techniques and financial theories for optimal decision-making in a corporate setting.
BF323 Financial Risk Management
AUs: 4, Prerequisites: AB102, To be advised
Students are expected to have a basic knowledge of treasury products like foreign exchange and forward contracts, futures, interest rate and currency swaps, and options. Some familiarity with duration and convexity is also expected.
BF324 Portfolio Management
AUs: 4, Prerequisites: AB102, BF215, Semester 2
This course builds on previous investment courses such as Equity Securities (BF219), Derivative Securities (BF307) and Fixed Income Securities (BF308).
BF325 Financial Modelling
AUs: 4, Prerequisites: AB102, Semester 1 and 2
This course helps students apply finance theories to real-world business problems.
BF326 Bank Financing & Credit Risk Management
AUs: 4, Prerequisites: AB102, Semester 2
This course aims to provide students with the exposure and knowledge required for sound credit and risk management within the financial industry.
BF327 Alternative Investments
AUs: 4, Prerequisites: BF215, Semester 2
This course broadens the investment paradigm by introducing the alternative investments that are not covered in typical finance courses. This includes hedge funds, investment companies, venture capital, real estate and real estate investment trust, closely-held companies and inactively traded securities, distressed securities and bankruptcies, and commodity markets and commodity derivatives.
BH223 Compensation and Benefits
AUs: 4, Prerequisites: AB105, Semester 1
The compensation professional must be able to integrate organisational missions and policies with employee compensation demands in a manner that leads to improved productivity and employee performance.
BH225 Human Resource Research
AUs: 4, Prerequisites: AB103, Semester 2
This course equips students with the necessary knowledge and skills to conduct applied human resource research in an organisation, and prepares them for the final-year Applied Research Project. Students will learn about the research process and its role in the field of human resource.
BH226 Strategic Human Resource and Consulting
AUs: 4, Prerequisites: AB105, Semester 1
The objectives of this course is to review of basic human resource concepts and practices, develop strategic thinking for working in HR environment and develop HR consulting skills for HR projects in corporations.
BH227 Selection and Assessment
AUs: 4, Prerequisites: AB105, Semester 2
This course stresses the importance of person-job and person-organisation fit, and how organisational effectiveness can be enhanced through well-designed human selection and assessment systems.
BH324 Employment Law
AUs: 4, Prerequisites: AB107, Semester 2
BH324 acquaints students with the main principles of Employment Law in Singapore as a foundation for an understanding of the employment relationship and its incidents, both in Singapore and in other jurisdictions (particularly those with a common law heritage).
BH325 Learning and Performance Development
AUs: 4, Prerequisites: AB105, Semester 1
This course facilitates an understanding of the conceptual underpinnings of learning, training and development of human resources, and to apply the tools and techniques in addressing employee performance problems.
BH326 Human Resource Metrics
AUs: 4, Prerequisites: BH223, BH226, BH227 and BH325, Semester 2
This course has two distinct components - Human Resource Costing and Performance Management.
BH331 Cultural Intelligence at Work
AUs: 4, Prerequisites: AB105, Semester 2
This course equips students with theories and skills that are relevant in today’s global environment, both for the purpose of better managing cross-cultural interactions, and enhancing personal development.
BH333 Leadership in Organisations
AUs: 4, Prerequisites: 3 rd Year Standing, Semester 2
The course aims to provide final-year undergraduate students with an appreciation of the new demands of leadership in the workplace.
BL241 Law and International Business
AUs: 4, Prerequisites: AB107, Semester 1
This course cultivates familiarity with the important legal issues that shape and influence global business decision-making.
BL243 Consumer and Marketing Law
AUs: 4, Prerequisites: AB107, Semester 2
BL243 provides a systematic overview of Singapore law relating to:
- The sale and supply of goods and services in Singapore (sales law, product liability, government contracts and procurement)
- Marketing and distribution of goods and services (advertising, licensing and franchising)
- Consumer protection (statutory protection of consumers and consumers’ access to legal redress)
BL244 Law of Information
AUs: 4, Prerequisites: AB107, To be advised
BL244 covers the generation and exploitation of intellectual property and content (inventions, trade secrets, designs, literary and artistic works, etc), and various legal issues that impact technology: electronic transactions, security, data/privacy protection, cyber crimes, cyber ethics and netiquette, bioethics, consumer protection issues for new technologies. The course concludes with an exploration of some dispute resolution issues and techniques in a globalised and borderless electronic world.
BL245 Negotiation and Dispute Resolution
AUs: 4, Prerequisites: AB107, Semester 1
This course increases awareness of the negotiation process, equips students with a basic framework with which to analyse and prepare for negotiations, and helps students develop a more effective negotiating style. It examines other forms of dispute resolution to equip participants with the ability to assess which mode of dispute resolution is the most appropriate in any given circumstances.
BL246 Management of Intellectual Property and Innovation
AUs: 4, Prerequisites: AB107, Semester 1
This course aims to provide business, science and engineering students a good grounding in how the law facilitates and protects the development, management and use of innovations.
BL247 Corporate Finance Law
AUs: 4, Prerequisites: AC208, Semester 1
Course objectives:
- To provide a grounding in the legal issues of corporate finance
- To provide an understanding of the legal practice issues of corporate finance
- To teach the fundamental legal concepts of corporate finance
BL248 Corporate Insolvency Law and Practice
AUs: 4, Prerequisites: AC208, Semester 2
This course seeks to improve the standards of future insolvency practitioners, and through the acquisition of knowledge and skills to equip them to take on more varied and diverse careers in the rapidly-changing economy.
BL251 Law of Commercial Transactions
AUs: 4, Pre-requisites: NIL, Semester 1
The law of commercial transactions is that branch of private law concerned primarily with the supply of goods or services by businesses for profit. This course deals with sales law and product liability, torts concerning commercial transactions, credit and security, legal issues of international commercial transactions and competition constraints on commercial transactions.
BL252 Law of Intellectual Property and New Media
AUs: 4, Pre-requisites: NIL, To be advised
The knowledge-based economy is underpinned by laws which protect information assets, shapes transactions and provides security for the various interests of parties to electronic transactions. Topics covered include protection and management of intellectual property, validation and protection of electronic agreements, data security and privacy, cyber-crime and the laws that apply to virtual worlds. This course is designed to give an appreciation of the relationship between law and intellectual capital and new forms of media as well as how businesses work within the rules affecting the knowledge-based economy. The approaches to the subject will be both practical and critical.
BL253 Advanced Company Law
AUs: 4, Pre-requisites: AC208, To be advised
This course builds on principles covered in AC208 Company Law. The focus is on key corporate law issues surrounding securities regulation, corporate finance and restructuring with particular emphasis on listed companies. Accounting and business professionals working in sectors like audit, corporate advisory and administration, corporate finance, banking and finance, investment banking and venture capital are likely to encounter issues covered in the course.
BM210 Strategic Brand Management
AUs: 4, Pre-requisites: AB112, Semester 1
This course aims to inform students about the current theories and findings on how firms manage brands. It addresses two critical areas: 1) What is brand equity and how do you build brand equity; and 2) How do you capitalise on brand equity?
BM211 International Business Environment
AUs: 4, Prerequisites: AB106, Semester 1 and 2
This course will focus on the fundamentals of doing business in a global environment, with emphasis on differences arising in an international environment that have an impact on operations. This course will also examine the processes and mechanism where international business and trade are conducted, and address some of the current contemporary issues of ethical dimensions, sustainability and growth.
BM212 Consumer Behaviour
AUs: 4, Prerequisites: AB112, Semester 1
This course focuses on the consumer as an individual level through an examination of consumer perception, self-concept, memory, motivation, attitudes and decision-making. It then examines interdependent aspects of consumer behaviour by examining its social and cultural context, including the influence of group members on decision-making and perception.
BM213 Product and Pricing Management
AUs: 4, Prerequisites: AB112, BM212, Semester 2
This course prepares students to build an in-depth knowledge of product management and pricing.
BM214 Integrated Marketing Communications
AUs: 4, Prerequisites: AB112, BM212, Semester 2
This course is concerned with the development, implementation and evaluation of marketing communication activities.
BM215 Marketing Channels
AUs: 4, Prerequisites: AB112, BM212, Semester 2
The course refers to one of the four Ps -- place, product, pricing and promotion -- and introduces the channel institutions – retailing, wholesaling, electronic channels, franchising and supply chain.
BM305 Services Marketing
AUs: 4, Prerequisites: AB112, Semester 1 and 2
This course presents an integrated approach to the study of the principles of services marketing, linking marketing, operations and human resource functions, enabling students to learn how different concepts, framework and analytical procedures can best be used to examine and resolve the challenges in managing and marketing services.
BM315 Global Market Strategy
AUs: 4, Prerequisites: AB106, AB112, Semester 1 and 2
This course broadens students’ understanding of global market operations by applying basic business principles in the wider context of international business.
BM321 Retail Management
AUs: 4, Prerequisites: AB112, Semester 2
This course provides comprehensive coverage of contemporary retail formats, emerging retail trends, current retail practices and innovative retail strategies.
BM322 Sales Management
AUs: 4, Prerequisites: AB112, Semester 2
In a competitive world, there is no point in having a great product if it cannot be sold! This course is concerned with how to manage sales rather than how to sell, with the objective of maximising the efficiency and effectiveness of the firm’s revenue generation and market share.
BM324 Contemporary Issues in Marketing
AUs: 4, Prerequisites: AB112, BM211, BM212, BM213, BM214, BM215, To be advised
This advanced marketing course, to be taken in the graduating semester, exposes students to some of the contemporary challenges and cutting-edge issues facing marketers, particularly in Asia. In the 21st century, marketers face new challenges from evolving technologies, intensifying competition and demands for producing effective returns on marketing investments.
BT201 Introduction to Tourism and Hospitality Management
AUs: 2, Pre-requisite: NIL, Semester 1
The course introduces students to tourism and hospitality, the tourism and hospitality industry, and the challenges of management. The focus is on Singapore within a global context, and topics include the structure of the industry and its component sectors, recent developments, market trends and future prospects.
BT202 Revenue Management
AUs: 4, Pre-requisite: NIL, Semester 2
The essence of revenue management is to sell the right product to the right customers at the right prices – a method of profitably managing limited and perishable capacity. This course helps students apply the principles of revenue management. Main topics include yield management techniques, demand forecasting, dynamic pricing, overbooking, and strategic analysis. Simulation software will be used to gain hand-on experiences.
BT203 Facility Management & Design
Aus: 4, Pre-requisite: NIL, Semester 2
The course deals with opportunities and constraints regarding the design and management of tourism and hospitality facilities, which include accommodation units and attractions. Stages in the development process are analysed and key management tasks when setting up and after opening are addressed. Safety and security matters are also highlighted.
BT204 Service Operations Management
AUs: 4, Pre-requisite: NIL, Semester 1
This course provides an understanding and appreciation of the operations management function in firms in the tourism and hospitality industry. Students will learn the fundamental concepts and techniques necessary for designing, managing, analysing and improving processes for service operations in the tourism and hospitality industry. They will also learn to use analytical models and decision support tools to improve the operational effectiveness and efficiency of service organisations.
BT302 Economics of Tourism
AUs: 4, Pre-requisite: NIL, Semester 1
The course provides an economic analysis of the tourism and hospitality industry and their economic impact on the economy. It cultivates an understanding of the economic environment which shapes tourism and hospitality and the part played by relevant institutions. Reference is made to government policy and its effects on the strategic framework within which the industry operates. Topics include tourism demand and supply, the economic impact of tourism and analysis of sustainable development.
BT311 Franchising in the Tourism and Hospitality Industry
AUs: 4, Pre-requisite: NIL, To be advised
The course concerned with the important role of franchising in the tourism and hospitality industry and its advantages and disadvantages for both the franchisor and franchisee. Potential problems of the relationship are identified and approaches to their resolution are discussed, using case studies to illustrate food practice. The extent of franchising, its various forms and legal issues are also studied.
BT312 International Tourism and Hospitality Development
AUs: 4, Pre-requisite: NIL, Semester 2
Success in the international tourism and hospitality industry requires an appreciation of changing trends worldwide and the contribution of numerous stakeholders to development. This course examines the forces and parties at work and analyses the consequences of their operations and interactions. Emphasis is placed on understanding the risks as companies expand globally, the nature of tourism development and its contribution to general development and the effective management of these processes. Topics for discussion include corporate aims and growth strategies, questions of finance, official policies, sustainable development and the roles of resident communities and other groups with an interest.
BT313 Tourism and Hospitality Marketing
AUs: 4, Pre-requisite: NIL, Semester 1
This course exposes students to the unique challenges and issues inherent in tourism and hospitality marketing and the strategies and tactics to deal with them effectively. Through class discussions, case studies, and real-life examples, students will learn classical and cutting-edge concepts, models and applications of strategic thinking and analysis to the marketing of tourism and hospitality products: from stakeholder/business model deconstruction and service/destination branding to social media and sustainable tourism marketing. Necessarily, an integrated approach to marketing is emphasized so that students can appreciate how components of the tourism and hospitality system complement each other in enhancing the customer/visitor experience to achieve long-term shareholder value and destination stakeholder value.
HW001 English Proficiency*
AUs: NIL, Prerequisites: NIL, Semester 1 and 2
This course improves English proficiency by helping students understand and use the grammatical structures required for academic writing in a business school.
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