| Undergraduate Studies | ||
|
Wee Kim Wee School of Communication and Information Degree Programmes and Requirements | Description of Courses
Overview Vision To be the premier school of communication and information in Asia with international eminence. Mission To educate and nurture communication and information professionals and academics, to advance knowledge, and to serve society.
Background The Wee Kim Wee School of Communication and Information (WKWSCI) was founded in 1992 and has already acquired the status as one of Asia's premier communication schools. It is well-recognized for its strengths in teaching and research, its close ties with the media and information industries, and for its success rate in placing students in communication professions upon graduation. WKWSCI has five divisions offering a wide range of communication courses both at the undergraduate and graduate levels. The divisions are: Journalism and Publishing, Broadcast and Cinema Studies, Public and Promotional Communication, Information Studies, and Communication Research. Students in WKW SCI receive a balance of theoretical knowledge and practical training in their broad-based curriculum. The School has invested in comparable industry equipment and technology for all its courses, especially in information technology, such as web-design, multimedia, desktop publishing, audio and video production. The School also has state-of-the-art equipment for training in journalism.
Objectives The School's four graduate degree programmes by coursework are collectively multi-disciplinary in nature and aimed to provide graduates with relevant work experience with advanced professional education in the areas of information studies, knowledge management, information systems and mass communication. In addition, the School offers research degrees such as Doctor of Philosophy, Master of Communication Studies and Master of Applied Science.
Unique Features of the School
What You Can Become (Careers Available to You) The media industry offers a host of viable career opportunities. In Singapore, we have an increasingly vibrant media scene. Media production companies are sprouting not only locally but globally. All across the world, there is a growing demand for entertainment and news. All of which are part of the mass media. Your education at WKWSCI will give you a taste of what a genuine media environment demands. Upon graduation, you will be conferred the Bachelor of Communications Studies (Honours) degree. This qualification will put you in good stead to take on the real world. Our curriculum is designed to equip you with the necessary skills for a full range of careers in media. The job possibilities are many and examples include the following: Journalism - What you can be: Reporter, Columnist, Editor, Photojournalist, International Correspondent, Publisher, News Analyst, Broadcast Journalist Prepares students for careers in the print media industry and its associated online media. Within the Concentration, students can specialise in News, Magazine Publishing or Photojournalism. They must take both "front-end" (writing) and "back-end" (editing and design) subjects. As part of their total intellectual development, students must also develop a substantive knowledge base in chosen "beat" areas such as business or the arts, and will be strongly encouraged to take Minors in these areas.
Broadcast and Cinema Studies - What you can be: Producer, Director, Broadcast Reporter, Interactive Media Coordinator in media, business, industry and government, audio-video producer Provides students with the conceptual skills and intellectual training for a multi-skilled television or film producer who can keep pace with rapid changes in media industries. Subjects cover a range of genres, styles, audiences and technologies. Students will be trained in the professional skills necessary for content production and distribution, and gain exposure to various theoretical approaches and disciplines that inform the creation of original content for television and cinema.
Advertising - What you can be: Media Planner, Advertising Account Exec or Planner, Art Director, Copywriter, Creative Director, Marketing Communications Manager and Consultant, Brand Manager Prepares students for careers in advertising, media and marketing, and corporate communications. The curriculum introduces students to the theoretical and practical applications of advertising and marketing. Subjects include integrated marketing communication, creative writing skills, copywriting, graphic communication, campaign planning, media planning and marketing, issues and ethics in advertising, and a faculty-guided campaign portfolio.
Public Relations - What you can be: Public Relations Executive, Public Affairs Manager, Corporate Communication Director; Consultant, Events Specialist Prepares students for careers in corporate and public communication, issues and events management, as well as promotional communication and investor relations. Subjects include public relations writing, campaign development, crisis communication, issues and ethics in public relations, as well as a faculty-guided portfolio practicum.
Communication Policy and Research - What you can be: Media Consultant, Public Opinion and Market Researcher, Media Audience Analyst, Research Manager in public and private sector Develops competency in the analysis and interpretation of communication and media. Students will be prepared for management and policy-making positions in public, private and non-profit organisations. Students will also receive the grounding to pursue advanced degrees. Subjects engage the multidisciplinary perspectives of the social sciences, liberal arts, and law and policy, and promote systematic inquiry through empirical, interpretive, and critical methods.
Inter-Disciplinary Concentration Allows students to tailor the curriculum of their choice to meet their specific needs. Students can select subjects from all available Concentrations to build up a distinctive broad-based profile for their future. This Concentration is particularly suited for sponsored students where their employers may have specific needs, skills and competencies that they wish the students acquire from the Programme.
Divisions (1) Division of Journalism and Publishing The Division offers modules in print and broadcast journalism, newswriting and reporting, editing, specialized writing, news writing in Chinese, feature writing, and specialized writing in various news areas. (2) Division of Broadcast and Cinema Studies The Division offers modules in television, digital/video and radio/audio production, editing, scriptwriting, broadcast journalism, film studies, media and culture analyses, and visual communication. (3) Division of Communication Research The Division offers modules in research methods, qualitative and quantitative analysis, public opinion, audience research, cultural studies, information society, and psychology of communication. (4) Division of Public and Promotional Communication The Division offers modules in advertising copywriting and creativity, public relations writing, media and marketing, communication campaigns, and integrated marketing communications. (5) Division of Information Studies The Division offers graduate modules in digital data mining, systems analysis and design, knowledge management, information storage, archival informatics, information systems, and electronic commerce.
Faculty Chair's Office Assoc Prof Benjamin Hill DETENBER, Chair Ph.D., BA (Stanford University) Prof HAO Xiaoming, Associate Chair (Academic) Ph.D., MA (University of Missouri), MA (Chinese Academy of Social Sciences), BA (Capital Normal University) Assoc Prof THENG Yin Leng, Associate Chair (Research) Ph.D. (Middlesex University), MSc (University of Manchester Institute of Science & Technology), BSc (NUS) Assoc Prof LEE Chun Wah, Assistant Chair Ph.D. (Ohio University), MA (University of Colorado), BSc (University of Portland), AMIPRS (Singapore)
Division of Journalism & Publishing Assoc Prof Cherian GEORGE, Head of Division Ph.D. (Stanford University), MSc (Columbia University), BA (Hons) (University of Cambridge) Prof ANG Peng Hwa Ph.D. (Michigan State University), MA (University of Southern California), LLB (NUS) Prof HAO Xiaoming Ph.D., MA (University of Missouri), MA (Chinese Academy of Social Sciences), BA (Capital Normal University)
Senior Fellow Mr Javed NAZIR M.A. (University of Punjab); M.A. (Forman Christian College); BA (University of Punjab) Assistant Prof XU Xiaoge Ph.D. (NTU), MS (Kansas StateUniversity), BA (China School of Journalism), BA (ZhejiangUniversity)
Lecturer Mr Andrew DUFFY MA, BA (OxfordUniversity)
Division of Broadcast and Cinema Studies Associate Prof Adam KNEE, Head of Division Ph.D. (New York University), MA (New YorkUniversity), BA (University of Michigan) Assistant Prof FOO Tee Tuan, Acting Head of Division Ph.D. (OhioUniversity), MA (Ohio State University), BA (Fu Jen Catholic University) Associate Prof Stephen TEO Ph.D. (RMIT University) Assistant Prof Bradley FREEMAN Ph.D. (Syracuse University), MA (Syracuse University), BA (University of Pittsburgh) Assistant Prof Trisha Tsui-chuan LIN Ph.D. (University of Hawaii), MA (Michigan State University), BA (National Chengchi University)
Lecturer Nikki DRAPER MA (Stanford University), BA (Hons) (Hollins College)
Division of Public & Promotional Communication Assoc Prof May O. LWIN, Head of Division Ph.D. (NUS), MBA (NUS), BA (Hons) (Bryn Mawr College) Assoc ProfLEE Chun Wah Ph.D. (Ohio University), MA (University of Colorado), BSc (University of Portland), AMIPRS (Singapore) Assistant Prof Arul Indrasen CHIB Ph.D. (University of Southern California), MS (SyracuseUniversity), MBA (Indian Inst of Mgmt), BA (St Stephen's Coll) Assistant Prof MAK Ka Ying, Angela Ph.D. (University of Oregon), MA, BA (HK Baptist University) Assistant Prof Augustine PANG Ph.D. (University of Missouri), MA (Macquaire University), BA (NUS) Assistant Prof PARAGAS Fernando de la Cruz Ph.D. (Ohio University), MA (University of the Philippines), BA (University of the Philippines) Assistant Prof YEOH Kok Cheow Ph.D., (Texas TechUniversity), MAIA (San Francisco State University), BFA (Academy of ArtUniversity)
Lecturer Mr Tim CLARK MA (UniSA), BA Hons (Warwick University, UK), Dip TESOL
Division of Communication Research Assistant Prof Mark CENITE, Acting Head of Division Ph.D. (University of Minnesota), JD (Stanford University), BA (University of Wisconsin) Prof Eddie C. Y. KUO Ph.D. (University of Minnesota), MA (University of Hawaii), BA (National Chengchi University, Taiwan) Assoc Prof Benjamin DETENBER Ph.D., BA (Stanford University) Assistant Prof CHAN Kin-Ying Brenda Ph.D. (NTU), MA (University of Warwick), B Soc Sc (Hons) (NUS) Assistant Prof CHEN Hsueh-Hua, VivianPh.D. (Arizona State University); MA, MS (Syracuse University); BA (National Chengchi University) Assoc Prof FU Wei-Jen Wayne Ph.D., MA (Northwestern University), BS (National Central University) Assistant Prof Shirley HO Ph.D., MA (University of Wisconsin), B. Com. Studies (NTU) Assistant Prof JUNG Younbo Ph.D. (University of Southern California), MA, BA (Michigan State University) Assistant Prof Marko SKORI Ph.D. (University of Michigan), BSc (University College London)
Division of Information Studies Assoc Prof KHOO Soo Guan, Christopher, Head of Division Ph.D. (Syracuse University), MSc (University of Illinois, Urbana-Champaign), BA (Harvard University) Prof FOO Shou Boon, Schubert Ph.D., MBA, BSc (University of Strathclyde) Assoc Prof GOH Hoe Lian, Dion Ph.D. (Texas A&M University), MSc (Florida State University), BA (NUS) Assoc Prof M. Shaheen MAJID Ph.D. (City University), MLIS (University of Western Ontario), MSc, BSc (University of Punjab) Assoc Prof Ravi S. SHARMA Ph.D. (University of Waterloo), MSc (Regina University), BSc (Brandon University) Assoc Prof Margaret TAN Ph.D. (University of Queensland), MBA (University of Adelaide), B Com (University of Newcastle), CPA (Australian Society of Accountants) Assoc Prof THENG Yin Leng Ph.D. (Middlesex University), MSc (University of Manchester Institute of Science & Technology), BSc (NUS)
Senior Fellow Paul WU Horng Jyh Ph.D., MSE (University of Michigan), BSEE (National Taiwan University) Assistant Prof CHANG Yun-Ke Ph.D., MS (University of North Texas), BSc (National Taiwan University) Assistant Prof CHUA Yeow Kuan, Alton DBA (Southern CrossUniversity), Med (University of Sheffield), BSc (NUS) Assistant Prof LEE Chei Sian Ph.D. (University of Illinois-Chicago), MSc (NUS), BSc (NUS) Assistant Prof Brendan LUYT Ph.D. (University of Western Ontario), MLIS (University of Western Ontario), MA (Queen's University) Assistant Prof NA Jin Cheon Ph.D. (Texas A&M University), MS (Oklahoma State University), BS (Hanyang University)
Lecturer LEE Chu Keong Ph.D., MSc (NTU), B.Eng. (NUS) |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |