professional memberships
National Communication Association, USA
International Communication Association
Association of Cultural Studies
Association of Computing Machinery (ACM)

service as an associate editor for journals
Associate Editor, Journal of International and Intercultural Communication
Associate Editor, Computer in Entertainment

service as conference program committee
Program committee chair, Advances in Computer Entertainment Technology Conference, 2010
Program committee, Meaningful Play, 2010

service as a reviewer
Reviewer, New Media and Society
Reviewer, Journal of Computer Mediated Communication
Reviewer, Asian Journal of Communication
Reviewer, CyberPsychology and Behavior.
Conference Reviewer: NCA, ICA, CSCW, ACMCHI, MobileHCI, ACMACE
Ad-hoc Reviewer, Asian Journal of Social Science 2006
Ad-hoc Reviewer, Western Journal of Communication 2003

invited presentations at scientific meetings/workshops
Public Talk, “The effects of digital gaming on social interaction and personal relationships” National University of Singapore, December, 2008.

Guest Speaker, “Talking with my real friends in virtual world: The effect of digital gaming on social interaction and personal relationships.” 6th ASIA-EUROPE ART CAMP: Ludic Times/The Art of Gaming, Singapore, July 2008.

Panel presenter, “Social Interaction in the gaming world” Research in Art & Science – Z-Node Mini-Symposium, Singapore, July 2008.

Public Talk, “Observation of gamers’ behavioral pattern.” Department of Communication Technology, National Chiao Tung University, Hsinchu, Taiwan, June 2008.

Guest Speaker, “Culture and social interaction in the gaming world.” International Symposium on Culture and Technology KAIST GSCT Campus, Seoul, Korea, June 2007.

Public talk, “Interdisciplinary Research Collaboration in Digital Media and New Technology: Singapore experience”, College of Communication, National Cheng Chi University, Taiwan, June 2007.

Presenter, “Fascinated with the gaming world.” Institute of Communication Studies, National Chiao Tung University, Hsinchu, Taiwan, January 2006.

Cited in AcademicKeys Who's Who in the World 2008
Cited in AcademicKeys Who's Who in Humanities Higher Education 2006

research and publicity
Interviews with Strait Times (2006, 2009), Radio Singapore International (2005), ClassACT (2005), @NTU (2009)