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DIY Analytics – Making data-driven decisions for a more profitable business (SF Series)(SFC) 


There is a growing trend amongst companies using analytics to identify gaps, trends and benchmark their business with others. Companies spend billions of dollars annually on business intelligence tools for the simple reason that it drives the top and bottom line. According to Gartner, business intelligence has been the number one technology for the past three years running and surveys have shown that it is the second most important “application and technology issue” after anti-virus protection.

However, deriving insights from data analytics is NOT the domain of large companies. Even small companies (SMEs) and start-ups can benefit from it. Data Analytics is NOT just about IT solutions and tools; rather it is a methodology and process that is independent of IT. Insights from Data Analytics is NOT solely about amassing large amounts of information and data and applying technology to see trends and patterns; it is about knowing what to collect in a timely manner and that will feed into and add value to the decision-making process.

Companies are focusing on business insights as the primary inputs into business strategy formulation, marketing and operations. The more business insights a company has about the customer, the competition and the market, the better will be the position it will be in to increase its revenues and profits. Companies that have good business insights will almost always perform better than others. 


The objective of this course is to equip individuals (and companies) with the tools and frameworks to conduct data analytics that can add value to the firm. This course will help you to:

• Understand the underlying strengths of global markets and industries.
• Benchmark your business against the best in class and the competition.
• Identify potential opportunities and partnerships
• Identify potential business risks and how to manage them using risk management frameworks.


• Fundamentals of business intelligence and data analytics
• Useful tools and frameworks to help companies with their market analysis and benchmarking analysis.
• Risk mapping techniques and applications

This is an interactive course with a mixture of lecture, group work and discussions. With active participation from attendees, there will be rich cross-learning that will only enhance each individual’s knowledge. This course is highly practical and participants can use what is taught to evaluate current business opportunities and risks.  


Mr Tay, Francis

Mr. Francis Tay
Lecturer, NTU WKWSCI
Founder & CEO, NextGen Ventures Pte Ltd
Director, Singapura Management Pte Ltd

Francis is currently a lecturer at Nanyang Technological University (NTU) Wee Kim Wee School for Communications and Information (WKWSCI), teaching Business Intelligence and Information Entrepreneurship in the Master of Knowledge Management course. His courses are also taken up by students reading for their Master of Information Systems, Master of Information Studies and Master of Mass Communications. He has also taught Organizational Leadership and Information Sources and Services in the Master of Information Studies course. He has been teaching at NTU for more than 10 years.

Francis has authored three books “Latent Factors”, “Turning Good Ideas into Great Businesses” and “Picking Winners”. The first two books focus on business advantages and financial models and the third book is on market intelligence and building up market and sector models for benchmarking analysis. His market intelligence and benchmarking portal – www.profitstrail.com - was developed as a real-time update for “Picking Winners”.

He is concurrently a Director at Singapura Management Pte Ltd, a corporate services company providing bookkeeping, tax and other services to local and foreign SMEs. He founded NextGen Ventures Pte Ltd, an equity investment company that focuses on technology and Internet-related businesses. He has held senior positions in government and government-linked organizations.
Francis obtained his Honours degree from NUS, majoring in Economics and Computer Science & Applications, and his Master of Science in Management (Sloan Fellowship) from the London Business School in the UK. Francis served 5 years on the National Youth Council’s Singapore Youth Awards (SYA) Entrepreneurship committee and has provided mentorship to companies and others under various business programmes at universities and start-up accelerators.

Who Should Attend

• Mid-level to Senior management
• Anyone with an interest in starting a new business
Fee with NEW SkillsFuture Series subsidy: S$189.39 (inclusive of GST). *conditions apply

To be eligible for SF Series subsidy, participants:
- must be Singaporeans or Permanent Residents of Singapore
* Participants who do not fulfill the above criteria are not eligible for SF Series funding, and are required to pay the course fee in full.

Union members may enjoy up to $250 unfunded course fee support when you sign up for courses supported under UTAP. Conditions apply. Visit www.ntuc.org.sg for more information.  



28 to 29 May 2019 


9:00am to 5:00pm 


NTU@one-north campus, Executive Centre 

Closing Date:

14 May 2019 

Course Fee:

Standard: S$631.30  

NTU/NIE Alumni, Staff & Students: S$505.03  

Group (3 & Above): S$568.17

NTUC Member: S$568.17


Registration fees inclusive of:

  • Course materials

  • Light refreshments

  • Complimentary Lunch - applicable at NTU@one-north campus only

  • Prevailing GST

Online Registration

>> CLICK HERE to Register Online


Methods of Payment

1. Credit Card (Visa, American Express and Mastercard only)

2. Cheque made payable to Nanyang Technological University

3. Invoice to Company (for Company Sponsored Participants)

4. E-invoice (for Government Organizations)

5. Telegraphic Transfer or Bank Draft (Note: All related charges are to be borne by participant)

Cancellation & Refund Policy

A written notification to pace@ntu.edu.sg or fax to

6774 2911 before course closing date.

No cancellation charges (Full refund)



A written notification on or after course closing date.

No Refund

SkillsFuture Credit (if applicable):
- Participant to cancel their claim with WDA
- PaCE@NTU reserves the rights to collect the full fee amount from the participant

Replacement Policy

Given a 3 days notice before course commencement, companies may replace participants who have signed up for the course. Terms and conditions apply.


There is no replacement for participant utilising SkillsFuture Credit. Participant to cancel their SkillsFuture Credit claim with WDA.

Terms and Conditions

• Course is subject to a minimum participation before commencement
• Course is subject to a first-come-first-serve basis in light of overwhelming responses
• PaCE@NTU reserves the right to change or cancel any course or trainer, in light of unforeseen circumstances
• All details are correct at time of dissemination

Privacy Clauses

At PaCE@NTU, participants’ personal information is collected, used and disclosed for the following purposes:
  1. To process your application.
  2. For course administration and billing.
  3. To enable the trainers to know the background of the course participants.
  4. To submit to governmental authorities for funding verification, administration and survey conducted by them (only applicable to funded courses).
  5. To submit to NTU Alumni Affairs Office, NTUC and other relevant organisations for course discount verification (if applicable).
  6. To issue certificate to the course participants.
  7. For marketing of courses to participants via E-newsletter.
  8. To understand and study the profile of its course participants for NTU’s policy making and planning.
  9. To deal with any matter related to the course.
Full Data Protection and Privacy Statement : CLICK HERE  



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