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Crisis Communication - Learning from Case Studies (e2i)(SFC) 


This course will cover the nature of crises, examination of case studies and practical exercises. Through the study of various case studies and scenario based exercises, this course will highlight the importance of communication and some practical techniques for successful operational management of a major incident. 


This course aims to provide participants with an understanding of the fundamentals of crisis communications and the strategies to manage a crisis effectively.

Participants will become familiar with the communication challenges that crisis situations present and the techniques that will help them communicate effectively. They will learn to create an action plan and be able to adopt a more proactive approach to dealing with major incidents.


This course will cover the core contents through case studies, presentations and scenario based exercises.

a. Principles of crisis communications
b. Overview of the local media landscape
c. Crisis planning – planning to communicate
d. The initial crisis response
e. Managing the media, including the social media
f. Responding to difficult crisis situations
g. Crafting effective and targeted key messages; and
h. Framework to plan proactively for any eventuality

Participants will also be tested on how they effectively handle the difficult situations with the media.

It will be a highly practical course with crisis scenarios, case studies, group discussions and comprehensive hand-outs. There will also be a presentation by the civil security agency.  


Ms Bhavani, Krishnasamy

Krishnasamy Bhavani is the former Director of Emergency Preparedness in the Ministry of Information, Communications and the Arts (MICA). Prior to this appointment, she was the Director of Public Communications (2008-Jul 2011) and Director of Corporate Communications and the Press Secretary to the Minister for Information, Communications and the Arts from 2004 to 2011. She was also Head of Public Affairs with the Ministry of Trade and Industry (1993-1996) and Head Media Relations Branch in the Ministry of Defence (1999 to 2002).

During her stint in Mindef, she has trained senior SAF officers in media skills before their overseas mission and postings. She has been training for the last 25 years in various institutions and commercial schools.She has conducted in-house programmes for Ministry of Defence, Ministry of Education, Maersk, Glaxo, Mitsui, Jones Lang LaSalle, ITE and various other organisations. She also speaks at local and international conferences and seminars.

She was awarded the Lifetime Achievement Award for PR professionals by the Institute of Public Relations of Singapore in 2010. She was given the Global PR Professional award by the Association of Business Communications, India in 2009.

She was on the advisory boards of Ngee Ann Polytechnic School of Film and Media Studies, and the Nanyang Technological University’s Wee Kim Wee’s School of Communications. Currently, she is the Chairman of the Advisory Board of the School of Communications, Arts and Social Sciences, Singapore Polytechnic.

Bhavani holds a Bachelor of Business Administration degree from the National University Of Singapore, a Master of Arts in Mass Communications from the Oklahoma City University, USA and a Graduate Diploma in Marketing from the Chartered Institute of Marketing, UK.

Who Should Attend

PR professionals, managers, emergency planning personnel and others who want to develop their skills and confidence in the area of crisis communications.

Fee with NEW e2i subsidy: S$391.30 (inclusive of GST) *conditions apply

To be eligible for e2i subsidy, participants:
- must be Singaporeans or Permanent Residents of Singapore
- achieve minimum 75% attendance per run
* Participants who do not fulfill the above criteria are not eligible for e2i funding, and are required to pay the course fee in full.

Union members may enjoy up to $250 unfunded course fee support when you sign up for courses supported under UTAP. Conditions apply. Visit www.ntuc.org.sg for more information.  



09 to 10 May 2019 


9:00am to 5:00pm 


NTU@one-north campus, Executive Centre 

Closing Date:

25 April 2019 

Course Fee:

Standard: S$631.30  

NTU/NIE Alumni, Staff & Students: S$505.03  

Group (3 & Above): S$568.17

NTUC Member: S$568.17


Registration fees inclusive of:

  • Course materials

  • Light refreshments

  • Complimentary Lunch - applicable at NTU@one-north campus only

  • Prevailing GST

Online Registration

>> CLICK HERE to Register Online


Methods of Payment

1. Credit Card (Visa, American Express and Mastercard only)

2. Cheque made payable to Nanyang Technological University

3. Invoice to Company (for Company Sponsored Participants)

4. E-invoice (for Government Organizations)

5. Telegraphic Transfer or Bank Draft (Note: All related charges are to be borne by participant)

Cancellation & Refund Policy

A written notification to pace@ntu.edu.sg or fax to

6774 2911 before course closing date.

No cancellation charges (Full refund)



A written notification on or after course closing date.

No Refund

SkillsFuture Credit (if applicable):
- Participant to cancel their claim with WDA
- PaCE@NTU reserves the rights to collect the full fee amount from the participant

Replacement Policy

Given a 3 days notice before course commencement, companies may replace participants who have signed up for the course. Terms and conditions apply.


There is no replacement for participant utilising SkillsFuture Credit. Participant to cancel their SkillsFuture Credit claim with WDA.

Terms and Conditions

• Course is subject to a minimum participation before commencement
• Course is subject to a first-come-first-serve basis in light of overwhelming responses
• PaCE@NTU reserves the right to change or cancel any course or trainer, in light of unforeseen circumstances
• All details are correct at time of dissemination

Privacy Clauses

At PaCE@NTU, participants’ personal information is collected, used and disclosed for the following purposes:
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  2. For course administration and billing.
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  4. To submit to governmental authorities for funding verification, administration and survey conducted by them (only applicable to funded courses).
  5. To submit to NTU Alumni Affairs Office, NTUC and other relevant organisations for course discount verification (if applicable).
  6. To issue certificate to the course participants.
  7. For marketing of courses to participants via E-newsletter.
  8. To understand and study the profile of its course participants for NTU’s policy making and planning.
  9. To deal with any matter related to the course.
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