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KPI: Keys to Persuasion and Influence (SFC) 


How would you like to persuade people who refused to be persuaded? How would you like to influence your boss and your customers in just seconds? How can you tell if others are telling the truth or lies? Research has shown persuasive executives get things done faster, sell more and get promoted faster. Use of persuasive techniques allow you to build instant rapport with people, pace and lead them, promote your products, sells your opinions and leave behind a good impression. You will learn how to lower your voice to be more authoritative, install anchors and deliver a more persuasive presentation. 


Upon completion of this workshop, participants will be able to:
- Build instant rapport with strangers
- Match, pace and lead others in selling both your products and opinions to people who are reluctant to listen to you
- Model great persuasive writers and speakers
- Write, speak and communicate like persuasive orators


1) Influencing and Persuasion
- What is influence and persuasion?
- Difference between circles of influence and concern
- Why are people persuasive?

2) Rapport Technology
- People like people who are like themselves
- Matching and mismatching
- Pacing and leading

3) Representational System
- Submodalities
- Discover your preferred system and how people think

4) Eye Patterns
- Constructed and Remembered.
- How do people tell lies?
- Non verbal languages

5) Vocal Charisma
- How voice is formed
- Tone and delivery
- Developing a persuasive voice
- Vocal exercises to lower your voice

6) Modeling
- Modelling persuasive people
- How to model
- Use of metaphors

7) Anchoring
- Using anchors for persuasive communication
- Types of anchors
- Method of anchoring

8) Persuasion Charisma
- Words and structure
- Use of numbers and graphs
- Influential colours for dressing
- Satir’s speaking positions

9) Instructional Methodology
- Lecturettes, videos, vocal exercises, case studies, discussion and presentation.  


Mr Lum, Michael

Michael Lum holds a Bachelor of Accountancy from National University of Singapore and a Master of Commerce from the University of New South Wales, Sydney. To hone in his skills as a trainer, he pursued a Graduate Diploma (Training and Development) from Civil Service College, Singapore and a Certificate in Counselling.

For the last 18 years, Michael has been training management programs both in Singapore and in the region. He is also an associate trainer with Institute of Singapore Chartered Accountants and MIS. Additionally, he coaches business executives on a one-to-one basis and mentors start-ups and SMEs.

Michael is an associate faculty instructor with SIM University. He is also a certified trainer with American Board of NLP (Neuro-linguistics Programming), American Management Association and Louis Allen Leadership Program. An Associate Certified Coach with International Coaching Federation, he is also an IACT stressologist, NGH hypnotherapist, Laughter Yoga instructor, Advanced Toastmaster Gold and a Project and Risk Management Professional.

Prior to setting up his own business, Michael was the general manager of British and local MNCs. He was also marketing manager of an American MNC and spent 3 years working as a chief accountant in Sydney. A wordsmith in his spare time, Michael is the bestselling author of "I Once Wore Diapers”, “No Failure; Only Success Delayed”, “Who Broke My Rice Bowl?” and “From Beggars to Millionaires”. The first book is translated into 4 languages. He is a regular contributor in Management to Recruit, Straits Times.

Who Should Attend

Executives and managers who want to increase their persuasive power. Those who desires to acquire a persuasive personality to sell their products or services and leaves behind a good impression.  



10 to 11 June 2019 


9:00am to 5:00pm 


NTU@one-north campus, Executive Centre 

Closing Date:

27 May 2019 

Course Fee:

Standard: S$631.30  

NTU/NIE Alumni, Staff & Students: S$505.03  

Group (3 & Above): S$568.17

NTUC Member: S$568.17


Registration fees inclusive of:

  • Course materials

  • Light refreshments

  • Complimentary Lunch - applicable at NTU@one-north campus only

  • Prevailing GST

Online Registration

>> CLICK HERE to Register Online


Methods of Payment

1. Credit Card (Visa, American Express and Mastercard only)

2. Cheque made payable to Nanyang Technological University

3. Invoice to Company (for Company Sponsored Participants)

4. E-invoice (for Government Organizations)

5. Telegraphic Transfer or Bank Draft (Note: All related charges are to be borne by participant)

Cancellation & Refund Policy

A written notification to pace@ntu.edu.sg or fax to

6774 2911 before course closing date.

No cancellation charges (Full refund)



A written notification on or after course closing date.

No Refund

SkillsFuture Credit (if applicable):
- Participant to cancel their claim with WDA
- PaCE@NTU reserves the rights to collect the full fee amount from the participant

Replacement Policy

Given a 3 days notice before course commencement, companies may replace participants who have signed up for the course. Terms and conditions apply.


There is no replacement for participant utilising SkillsFuture Credit. Participant to cancel their SkillsFuture Credit claim with WDA.

Terms and Conditions

• Course is subject to a minimum participation before commencement
• Course is subject to a first-come-first-serve basis in light of overwhelming responses
• PaCE@NTU reserves the right to change or cancel any course or trainer, in light of unforeseen circumstances
• All details are correct at time of dissemination

Privacy Clauses

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  2. For course administration and billing.
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  6. To issue certificate to the course participants.
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  9. To deal with any matter related to the course.
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