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From Carbon Footprint to Carbon Neutral: A Career in Logistics Sustainability

By Ryan Hoo,

Chief Sustainability Officer, Call Lade Enterprises Pte Ltd

and Singapore Logistics Association (SLA)

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Dear Students,

With 11.11 around the corner, it's that time of year when shopping deals are in full swing, and logistics gears up to handle the massive surge in deliveries. But have you ever wondered how these packages make it to you on time? The logistics industry is the invisible force that makes events like 11.11 happen smoothly. And these days, it's not just about moving goods quickly - it's about doing it sustainably.

Ryan Hoo, Chief Sustainability Officer at Call Lade Enterprises, is leading the charge to make logistics not just efficient, but also environmentally responsible. While Call Lade isn’t directly involved in e-commerce, they play a vital role in promoting sustainable practices within the industry. Ryan has been with Call Lade for 1.5 years, leading efforts like transitioning to electric vehicles and reducing the company’s overall carbon footprint. He is helping transform the logistics industry into one that’s efficient and sustainable.

Curious about why sustainability in logistics is such an exciting field? Let’s hear from Ryan and get the inside scoop!

1.       What makes sustainability in logistics an exciting field to work in?

While logistics may seem mundane to many, integrating sustainability has transformed the industry into a dynamic arena. With significant carbon emissions at stake, there’s great potential to reduce our impact and rethink traditional practices using Generative AI. The excitement lies in collaborating with stakeholders—suppliers, distributors, and customers—to effectively communicate our sustainability goals while balancing these initiatives with operational efficiency.

From an environmental perspective, At Call Lade, we are committed to decarbonisation, making strides in reducing emissions by transitioning to electric vehicles and adopting energy-efficient practices. Many logistics companies have also achieved significant savings in electrical costs through sustainable technologies and practices.

Sustainability also includes social and governance aspects, through prioritising employee welfare, safety, and transparent governance practices. This holistic approach ensures that our initiatives benefit not only the environment but also the people within the logistics industry.

2. How does your role as a Sustainability Officer contribute in shaping the future of logistics?

Singapore’s logistics industry is tightly connected, with frequent collaboration and knowledge-sharing. This collaborative spirit is especially evident in sustainability in recent years. By embracing sustainability, we are not only improving our own business but also contributing to a more sustainable future for the industry.

As Call Lade’s Chief Sustainability Officer, my primary focus is to weave sustainability into every aspect of our operations. My role is focused on reducing our carbon footprint and driving sustainable innovation. Transitioning our existing vehicle fleet to electric vehicles is a complex process with many factors to consider, including operational impacts and infrastructure requirements. Today, we have successfully transitioned almost 35% of our light goods vehicles to fully electric. Moving forward, we plan to expand this transition to other vehicle classes, while continuing to learn from others and share our experiences along the way.

Sustainability is not just about the environment; it's also about people and governance. We prioritise employee welfare, safety, and ethical business practices. By engaging our workforce and maintaining transparency, we build trust and ensure that our sustainability initiatives benefit everyone involved. Sustainability shouldn't be a top-down mandate. I focus on creating a culture where our employees feel empowered to contribute. By fostering a positive and inclusive workplace, we align our employees with our sustainability goals.

We prioritise transparency, accountability, and ethical business practices as having a strong governance is crucial for long-term sustainability. Hence, we have integrated sustainability into our corporate strategy, monitoring it closely before reporting on our progress on a consistent basis, building trust with our stakeholders and demonstrating our commitment to sustainability.

Collaboration and knowledge-sharing are essential in achieving our sustainability goals. We aim to collectively drive positive change in logistics through sharing our experiences and working with different industry partners

3. What misconceptions do people have about logistics, and how does your role break those stereotypes?

Logistics is often misunderstood as a manual, labour-intensive industry. Logistics not only means just moving physical goods but, it encompasses much more, requiring innovation and sustainability to tackle modern challenges. At Call Lade, my role focuses on leading these innovations by adopting technologies like telematics and electric vehicles, which reduces our environmental impact and reshape the perception of logistics.

The logistics industry is often seen as male-dominated. Hence, we are committed to promoting gender diversity, actively hiring and developing female talent in a traditionally male-dominated field. Beyond environmental concerns, my role for sustainability in logistics also involves creating safe and inclusive workplaces and positively impacting our communities.

While logistics is often viewed as profit-driven, we emphasise strong governance, ethical practices, and transparency for long-term sustainability. This year, we are proud to pursue ISO 27001 and ISO 45001 certifications as part of our commitment to these principles.

4. Why should graduates consider a career in sustainability within the logistics industry?

Singapore’s logistics landscape is becoming increasingly socially responsible, with companies like Call Lade committed to fostering a positive work environment, promoting diversity, and impacting communities. This sector is now a hub for sustainability innovation, requiring a holistic approach that considers environmental, social, and governance factors. While challenging, this complexity presents significant opportunities for personal and professional growth. As a key part of global supply chains, graduates can play a vital role in this transformation, embracing the chance to reduce carbon emissions and drive sustainable practices, ultimately contributing to a greener future. It is an opportunity to work in a field where environmental, social, and governance factors all come together, offering a meaningful and impactful career path.

Ready to Join the Future of Logistics?

So, what do you think? Logistics isn’t just about lifting boxes and driving trucks anymore. With roles like Sustainability Officer, you could be at the heart of transforming the way things move - literally and sustainably. Whether it’s cutting down carbon emissions, innovating with electric vehicles, or creating a positive impact on the community, there’s so much more to explore in this industry.

If you’re ready for a career that’s not only dynamic but also meaningful, the logistics world is waiting for you!

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