Branding
A website is only one of the many ways to influence a brand (versus print collaterals, public relations, services, naming and language), but it is powerful one that can reach many audiences.
Many distinct aspects of the website work to project the overall site feel, from graphic design to copywriting, and information & functionality to prioritisation.
In this section, we detail the visual identity guidelines and a short guide to copywriting.
For more information on the NTU Corporate identity, you may contact the Corporate Communications Office.