Evaluation Criteria
| 1 |
Written Report (90%)
The written report should conform to the latest edition of the Publication Manual of the American Psychological Association, preferably printed in Times Roman 12-point font (except headings).
The maximum number of words for the abstract is 250 words, and the main text (excluding references and appendices) should not be longer than 50 pages. Appendices should be limited to material recommended in APA guidelines.
Examiners will evaluate the written report based on:
• Thoroughness of the literature review 20%
• Appropriateness of methodology and data analysis 30%
• Demonstration of logical, analytical and creative
thinking,
originality and difficulty
20%
• Relevance and contribution to the field of Advertising,
Public Relations and Communications Research
10%
• Overall presentation, including writing, organization,
format and clarity
10% |
| 2 |
Oral Presentation (10%)
Each project group will make an oral presentation. The presentation will include an explanation of the project and its goals, as well as a critical assessment. At the end of the presentation, members of the project group will answer questions from moderators.
The following aspects will be examined:
• The clarity of the presentation. Is it easy to understand the rationale for the project?
• Are all members well prepared?
• Evidence of critical thinking |
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