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E Readiness Index of Asian Countries


Events
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ICA 2005 Presentation
Fu, W. (2005). Determining the Advertising Value of Television Audiences: A Purchase Profiling Model.





Economics of the Internet

Does the internet bring tangible economic benefits to the nations and people of Asia? Do government investments in infrastructure bring the expected payoffs? This research area tackles the issues of economics and the internet, including an ongoing analysis of the digital divide, as a large percentage of the population of Asia is not yet 'online'. The reasons for this, the repercussions of this and how to reduce the gap are some of the studies that are currently being carried out. E-commerce and the internet is another area that is being widely explored by entrepreneurs, policy makers and academics as this is an area that has much economic potential and is still largely untapped in Asia. How the internet can be harnessed to aid national development in Asian is the other area that is being actively researched within the SIRC.

Investigator: Assistant Prof. Wayne Fu.

E Readiness Index of Asian Countries

The e-readiness index measures the extent to which a country's business environment promotes the growth of Internet related business.





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