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What's New
The Graduate Diploma in Mass Communication (GDip Mass Comm.) programme is conducted jointly by the Nanyang Technological University (NTU), the Ministry of Information, Communication and the Arts (MICA) and the Institute of Public Relations of Singapore (IPRS).
The programme is designed for Information Officers in the public sector as well as public affairs officers nominated by MICA and public relations professionals nominated by IPRS. The programme seeks to provide students with the principles, concepts, skills and professional knowledge in mass communication necessary for improvement and advancement in their careers.
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Duration of Course
Students are admitted to the course on a part-time basis.
The minimum and maximum periods of candidature are one year
and one and a half years respectively.
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Admission Requirements
Applicants seeking admission to the GDip. Mass Comm. Programme must have:
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a good Honours degree from a recognised university with one year relevant working experience; or |
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a bachelor's degree from a recognised university with at least two years of relevant working experience; or |
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such other qualifications and experience as the Academic Board may approve. |
The programme commences in July every year.
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Admission to Master of Mass Communication Programme
Candidates who have satisfactorily completed the Graduate Diploma in Mass Communication programme may apply for admission to the Master of Mass Communication programme. Such applications will be considered in light of the candidates' performance in the Graduate Diploma in Mass Communication programme. To be eligible for the award of the Master of Mass Communication degree, a candidate will have to take three additional subjects in the Master of Mass Communication curriculum and submit a satisfactory dissertation.
Course Structure
The programme comprises five subjects. (i.e. two core subjects, two prescribed electives and one general elective.) Students are required to complete a total of 15 Academic Units to graduate.
a) The core subjects are:
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A6301 Communication, Technology & Society |
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A6302 Applied Communication Research** |
b) The two prescribed electives shall be selected from the following:
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A6325 Public Communication Issues & Strategies |
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A6326 Campaign Design, Implementation & Evaluation |
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A6330 Public Opinion & Persuasion |
c) The general elective shall be selected from the following subjects offered by the Master of Mass Communication programme:
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A6303 Media Law, Ethics & Policy |
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A6321 Media Management |
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A6322 Media & Marketing |
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A6323 Comparative Global Media System |
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A6324 Information Technology: Impact & Planning |
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A6327 Economics of the Media |
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A6328 Critical Perspectives in Communication Studies |
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A6329 Regional Communication Issues |
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A6331 Message Design & Production |
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A6332 Multi-Media Systems |
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A6333 Special Topic in Mass Communication |
Note: Curriculum is subject to changes.
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Description of Subjects
A6301 Communication,Technology & Society
This subject, which combines a survey of classic studies with discussion of current issues and areas of debate, examines communication, especially mass communication, within its social context. It introduces students to a broad range of issues concerning the role, effects and limitations of communication in modern society, including communication as a process within society, the content and effects of mass media, the media and public issues, media and information controls, the impact of new communication technologies, and communication for national development.
A6302 Applied Communication Research
This subject focuses on how to apply the results of research to the evaluation and enhancement of media operations and output, communication planning, and mobilisation of communication resources at the corporate and national levels. It covers research concepts such as sampling, significance, validity and reliability, and types of research relevant to media industries including content analysis, survey and designs for campaign evaluation. The aim is to enhance students' understanding of research findings, ability to read research reports critically and to translate findings into more effective media management and production.
A6325 Public Communication Issues & Strategies
This subject focuses on government and corporate communications aimed at mass and specialised audiences. It examines issues relating to communication of government policies, corporate concerns and corporate image. Several communication models are used to analyse different strategies and tactics employed in public communication. The subject also explores possibilities of devising new communication paradigms using new technologies.
A6326 Campaign Design, Implementation & Evaluation
Public campaigns aimed at changing attitudes and behaviour or creating awareness are the focus of this subject. It examines the different stages of designing and implementing campaigns. It also introduces students to different evaluation methodologies and to research approaches to campaign development. Case studies of government and corporate campaigns are used to analyse the theory and practice of public campaigns.
A6330 Public Opinion & Persuasion
This subject focuses on psychological and social-psychological study of opinion and attitude change through media and public campaigns. Experimental and survey designs for measuring and monitoring public opinion, and classic case studies are reviewed. Applications to elections, marketing, and development campaigns are considered at the individual, group and societal levels. |
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Fees
Every year, tuition fees are reviewed and subject to revision. As and when fees are revised, the new fees will be applicable to all existing and new students. The tuition fees for the academic year 2005-2006 are set at the following rates:
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Singaporean / S'pore Permanent Residents (S$) |
Others (S$) |
| Part-Time Candidate |
6000 |
6000 |
Other supplementary fees may be payable at the time of registration and enrollment. |
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