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Wee Kim Wee
School of Communication and Information
31 Nanyang Link
Singapore 637718
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Assistant Professor Yeoh Kok Cheow |
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Assistant Professor |
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Division of Public and Promotional Communication
Wee Kim Wee School of Communication & Information |
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Nanyang Technological University
31 Nanyang Link
Singapore 637718 |
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Office: Room 03-43, SCI |
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Phone: (65) 6316 8816 |
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Fax: (65) 6792 7526 |
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| Qualifications |
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PhD, Texas Tech University |
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MAIA, San Francisco State University |
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BFA, The Academy of Art University |
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| Research, Teaching and Professional Experience |
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Prior to joining NTU, he has taught at the Academy of Art College (now University), San Francisco, California; Southern Arkansas University, Magnolia, Arkansas; Texas Tech University, Lubbock, Texas; and the Savannah College of Art and Design, Savannah, Georgia. |
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His research interests vary, from meaning-making with visual narratives to conceptual and aesthetical applications within social, commercial, educational, and spiritual contexts. This is where the fusion of text and image, message and audience, process and materials, theoretical and practical models interact. Such a platform induces designers to be interdisciplinary. |
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Design, to Dr Yeoh is not just about the aesthetics but rather, a means for creative solutions to a given problem. From corporate identity design to packaging, Dr Yeoh’s specialties include the creation and critique of conceptual and visual language in two and three dimensions. His professional projects include, but are not limited to, brand consulting, development of visual identity systems, package designs, advertising and promotional campaigns, store layout design, exhibition design, and a wide range of promotional, printed and multimedia designs. |
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He has also provided pro bono design services for the Fulbright Association (Singapore) and the Haze Elimination Action Team (HEAT), a group of citizens, parents and friends whose mission is to empower individuals and create a coalition of support to prevent practices that contribute to haze problems in South-east Asia. When not teaching, he is likely to be away, “shopping” for creative ideas on and off line, catching up with friends and tinkering with his watches. |
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| Areas of Specialisation |
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Design Pedagogy |
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Brand and corporate identity |
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Development of visual identity systems |
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Product packaging, printed collateral design |
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Promotional and advertising campaigns |
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Experience Design |
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| Selected Works |
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Kok Cheow Yeoh (2008). The Influences of Computer on Idea Formation in Design:A Human-computer combination in discovering the creative process of design" (ISBN: 978-3-8364-5303-5). Publisher: VDM Verlag Dr. Muller. ISBN: 978-3-8364-5303-5. (246 pages). |
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2008 Platinum Prize, URECA Poster design with student researcher, Adeline Ong, organized by the undergraduate research experience on campus (URECA). |
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New View 2 “Conversations and Dialogues in Graphic Design”. Accepted entry for the exhibition was first hosted at the London College of Communication from July 9 – 21st before traveling to the Melbourne Museum in Australia in late 2008. |
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Yeoh, K. C. (Artist). (1988). “Malay
man with serunai” [Painting]. Lubbock, Texas: Elysium,
an artistic and literary journal, p. 67. |
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| Publications |
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Faculty at the Wee Kim Wee School of Communication and
Information publish and present their work in many areas
of communication and information studies. The publications
and presentations range from communication law and policy,
media effects, public relations, organisational communication
and culture, advertising, gender studies to information
technology and knowledge management.
Peer Reviewed Journal Articles
Yeoh, K.C. (2008). Opposites attract: Juxtaposing extreme of symmetry and asymmetry to generate visual ideas. The International Journal of the Arts in Society, Edinburgh, Scotland.
Yeoh, K.C. (2006). Recommendations for Design Educators
and Students Who Embrace Computer Technology. The International
Journal of the Arts in Society, Edinburgh, Scotland.
Books
Yeoh, K.C. (2008). The Influences of Computer on Idea Formation in Design: A human-computer combination in discovering the creative process of design, VDM Verlag Dr. Muller.
Awards
2008 Platinum Prize, URECA Poster design with student researcher, Adeline Ong, organized by the undergraduate research experience on campus (URECA).
1999 Multimedia Merit Award - yeoh.com - HOW magazine
(October 1999) Self-Promotion Annual, The Best of ’99.
1992 1st Prize, FrameMaker Nationwide Merchandising
Display Contest for computer retailer, Computown in
San Francisco, California, organized by the FrameMaker
software (now Adobe FrameMaker).
1991 2nd Prize, Art Directors’ Art Club (ADAC)
Envision 18 The Creative Leap Poster Design Competition.
1990 Winner, Logo Competition. The new logo replaced
a 40-year-old logo in a competition organized by the
United States Information Service for the library of
the Embassy of the United States of America, the Lincoln
Resource Center in Kuala Lumpur, Malaysia.
Conference Papers
“Deciphering creativity: A potential transformation in art and design classrooms in Singapore” presented at the One Voice International Conference & Forum for Educators, San Francisco, California, USA from July 5 – 9, 2008.
Yeoh, K.C. (2006, March). Do computers undermine the creative
process? Paper accepted for online publication at the
Design Thinking and Innovation: Towards a Global/Asian
Perspective, Temasek Design School, Temasek Polytechnic,
Singapore, in collaboration with Cumulus, the European
Association of Universities and Colleges of Art, Design
and Media.
Design Magazine
Designer magazine, Education Special, Issue 12, 2006.
Recommendations for Design Educators and Students who
embrace computer technology, pp. 20 – 22.
Selected design works for trade publications/magazines
Hyundai Electronics America. (1997, September). PC Magazine,
16 (15), p. 392.
Hiway Technologies. (1997, September). PC Magazine,
16 (15), p. 346.
Hiway Technologies. (1997, July). ZD Internet Magazine,
2 (7), p. 132.
Hiway Technologies. (1997, September). ZD Internet
Magazine, 2 (9), p. 113.
Lundeen & Associates. (1997, July). ZD Internet
Magazine, 2 (7), p. 128.
Hiway Technologies. (1997, July). NetGuide Magazine,
1 (2), p. 147.
Hiway Technologies. (1997, July). NetGuide Magazine,
1 (2), p. 155.
Hiway Technologies. (1997, July). NetGuide Magazine,
1 (2), p. 163.
Exhibitions
ConnectNANYANG Photography Competition 2008. Entry entitled, “Singapore doesn’t clean herself” accepted for showcase in the exhibition during the NTU Alumni Day on Oct 4, 08 (Sat).
New View 2 “Conversations and Dialogues in Graphic Design”. Accepted entry for the exhibition was first hosted at the London College of Communication from July 9 – 21st before traveling to the Melbourne Museum in Australia in late 2008.
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