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Wee Kim Wee
School of Communication and Information
31 Nanyang Link
Singapore 637718
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| Associate Professor May O. Lwin |
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Associate Professor |
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Division Head (PPC) |
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Division of Public and Promotional Communication
Wee Kim Wee School of Communication & Information |
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Nanyang Technological University
31 Nanyang Link
Singapore 637718 |
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Office: Room 03-48, SCI |
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Phone: (65) 6790 6669P/4108 |
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Fax: (65) 6792 4329 |
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Email:
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| Qualifications
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PhD (NUS Business School, National University of Singapore) |
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MBA (NUS Business School, National University of Singapore) |
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BA (Hons) (Bryn Mawr College, Pennsylvania) |
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| Research, Teaching and Professional Experience |
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Dr Lwin lectures in integrated marketing communications and other advertising related courses. Preceding the School of Communication and Information, she was with the NUS Business School at the National University of Singapore where she taught promotional management courses at both undergraduate and graduate levels, as well as for MBA and executive development programs. She was also a visiting staff at the University of New South Wales and Australian National University in 2001. |
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Dr Lwin's research interests are in the areas of consumer advertising with emphasis on international marketing aspects, and social, health and ethical issues in advertising. She has also authored a number of marketing books, including the best-selling Clueless Series (includes titles like Clueless in Advertising and Clueless in Marketing Communications), contributed to major marketing texts (e.g. Retail Management, Services Marketing in Asia) and written a large inventory of cases which are used widely in various universities in Asia/Australia. Her textbook on advertising in Asia Pacific (Advertising Principles and Practice: An Asian IMC Perspective is scheduled to be published by Pearson Prentice Hall in 2006). |
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Prior to joining academia, Dr. Lwin had an extensive industry background. She worked with Ogilvy & Mather Advertising where she planned for international accounts such as Nestle, American Express, BMW, Philips and managed the start-up of the O & M Myanmar office. After obtaining her MBA, she worked for the marketing department at Citibank N.A. She has also consulted for major corporations in the pharmaceuticals, air travel, hospitality, and publication industries and maintains active links with the industry. |
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| Areas
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Advertising/Promotions and International Marketing Communications Issues |
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Social, Health and Regulatory Issues in Advertising/Communications |
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| Selected
Works |
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Wells, William, J Burnett, S Moriarty and M O Lwin (2006), Advertising: Principles and Effective IMC Practice, Pearson Prentice Hall |
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Lwin, May Oo, J D Williams and J Wirtz, (2007), The Effects of Consumer Concern for Personal Information Privacy on the Internet: A Power-Responsibility Equilibrium Perspective, Journal of Academy of Marketing Science. 35 (4) December 572-585 (DOI: 10.1007/s11747-006-0006-3)
http://www.springerlink.com/content/t63x60t065205380/
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Lwin, May Oo and Williams J D (2003), A Model Integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to Examine Fabrication of Information Online, Marketing Letters, 14 (4) 257 - 272. http://ideas.repec.org/a/kap/mktlet/v14y2003i4p257-272.html |
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Lwin, May Oo and J D Williams, (2006), Promises, Promises: How Consumers Respond to Warranties in Internet Retailing, 40 (2) Journal of Consumer Affairs 236 - 260
http://www.blackwell-synergy.com/doi/abs/10.1111/j.1745-6606.2006.00057.x |
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| Publications |
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Faculty at the Wee Kim Wee School of Communication and
Information publish and present their work in many areas
of communication and information studies. The publications
and presentations range from communication law and policy,
media effects, public relations, organisational communication
and culture, advertising, gender studies to information
technology and knowledge management.
Publications
Hoy, M. and May Oo Lwin (forthcoming 2008), An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom and Singapore Web Sites" Journal of Consumer Policy (DOI: 10.1007/s10603-008-9073-6)
Lwin, May Oo, A Stanaland and A Miyazaki (forthcoming 2008) Protecting Children's Privacy Online: How Parental Mediation Strategies Affect Website Safeguard Effectiveness, Journal of Retailing.
Hoy, Mariea and May Oo Lwin (2007) Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Websites, Journal of Consumer Affairs. 41 (2), 285 - 325 (DOI: 10.1111/j.1745-66062007.00082.x)
http://www.blackwell-synergy.com/doi/abs/10.1111/j.1745-6606.2007.00082.x
Lwin, May Oo, J D Williams and J Wirtz, (2007), The Effects of Consumer Concern for Personal Information Privacy on the Internet: A Power-Responsibility Equilibrium Perspective, Journal of Academy of Marketing Science. 35 (4) December 572-585 (DOI: 10.1007/s11747-006-0006-3)
http://www.springerlink.com/content/t63x60t065205380/
J Wirtz, May Oo Lwin and J D Williams (2007) Causes and Consequences of Consumer Online Privacy Concern, International Journal of Service Industry Management, 18 (4). 326 - 328 (DOI: 10.1108/09564230710778128)
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=CD77A44AAD27A7868F5B365FA79A3474?contentType=Article&contentId=1621044
OR
http://direct.bl.uk/bld/PlaceOrder.do?UIN=213126282&ETOC=RN&from=searchengine
May Oo Lwin and S M Saw (2007), Protecting
Children from Myopia: A PMT Perspective for Improving
Health Marketing Communications, Journal of Health Communications, 12(3), 251 - 268. http://www.informaworld.com/smpp/content~content=a778551281~db=all~jumptype=rss
J Wirtz, A S Mattila, and May Oo Lwin (2007) How Effective Are Rewards Programs in Driving Share of Wallet? Journal of Services Research,9, 327-334 http://jsr.sagepub.com/cgi/content/refs/9/4/327
Lwin, May Oo and J D Williams, (2006), Promises, Promises: How Consumers Respond to Warranties in Internet Retailing, 40 (2) Journal of Consumer Affairs 236 - 260
http://www.blackwell-synergy.com/doi/abs/10.1111/j.1745-6606.2006.00057.x
T Wilson, H P Tan, May Oo Lwin (2006), Television's Glocal Advertising in Veridical Product Narrative: A SE Asian Reception Study of Consumer Alignment/Alienation, A S.E. Asian Reception Study, Consumption, Markets and Culture. 9 (1) March 399 - 413
Leong, S and May Oo Lwin (2006), Marketing and the Law: Seeking Exclusivity Over a Brand Naming System? The McDonald's Experience, 34 (3) 84-85, Journal of Academy of Marketing Science.
Yew, Y, S Saw, J Pan, H Shen, May Oo Lwin, M Yew, W Heng (2005), Knowledge and Beliefs on Corneal Donation in Singapore Adults, British Journal of Ophthalmology 89, 789-930
http://bjo.bmjjournals.com/cgi/content/abstract/89/7/835
Lalwani, A, May Oo Lwin and L L Kuah (2005) Consumer Responses to English Accent Variations in Advertising, Journal of Global Marketing, 18 (3/4) 2005 https://www.haworthpress.com/store/ArticleAbstract.asp?ID=55431
Lwin, May Oo and Williams J D (2003), A Model Integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to Examine Fabrication of Information Online, Marketing Letters, 14 (4) 257 - 272. http://ideas.repec.org/a/kap/mktlet/v14y2003i4p257-272.html
Walsh, M, L L Lan, May Oo Lwin and J D Williams (2003) Marketers' Boon in Cyberspace: the Anticybersquatting Consumer Protection Act, Journal of Public Policy & Marketing. (1) Spring.
http://www.marketingpower.com/content18625.php
Lwin, May Oo, Lan, LL and J D Williams, (2002) Social Marketing Initiatives: NKF's Organ Donation Programs in Singapore. Journal of Public Policy & Marketing. 21 (1), Spring, 66 - 77.
http://www.marketingpower.com/content18606.php
Enright, M, May Oo Lwin and L L Lan (2001), Marketing Perspectives on Asia-Pacific Electronic Commerce. International Quarterly Journal of Marketing. 1 (1), January, 107-115.
Lan, LL and May Oo Lwin, (2001) An Overview of the Advertising Laws and Regulations in Singapore. The Journal of Business Law. (July) 399 - 413.
Lwin, May Oo and J Wirtz (2001), Gulfstream Aerospace Corporation - Penetrating Asia's corporate jet market. Asian Case Research Journal. 5(1), 97 - 120.
Lwin, May Oo and C H Wee (2000), The Influence of Spokesperson Race in Relation to Accents used in Television commercials. Journal of Current Issues & Research in Advertising (Spring). 22 (1): 67-83.
Lwin, May Oo and L L Lan (2000), DBI: Doing Business in Myanmar. Thunderbird International Business Review. 43, no. 2 (March): 269-287.
Lwin, May Oo, L L Lan and A Khoo (1999), Advertiser Adherence to Regulatory Codes in the United States and Singapore: A Comparative Evaluation of Television Commercials. Journal of Asian Business, 15 (4): 61-79.
Henderson, G R, J D Williams, K D Dillon and May Oo Lwin (1999), The Commodification of Race in Singapore: The customer service implications of the Other-Race-Effect on tourism and retailing, Asia Pacific Journal of Management. Vol. 16, 213-227.
Lwin May Oo and C H Wee (1999), The Effects of an Audio Stimulus: Accents in English language on cross-cultural consumer response to advertising. Journal of International Consumer Marketing, 11(2).
Lwin, May Oo and J Wirtz (1999), JointCom Myanmar, Managing An Advertising Agency. Asian Case Research Journal, 3, no.2 (September): 115-134.
Lan, L L and May Oo Lwin (1999), An Overview of the Electronic Commerce Laws & Policies in Southeast Asia. International Company and Commercial Law Review (November): 55-60. (United Kingdom) (Special issue).
Wee, C H, S L Lim and May Oo Lwin (1995), Word-of-mouth Communication in Singapore: With focus on effects of message-sidedness, source and user-type. Asia Pacific Journal of Marketing & Logistics, 7, no.1/2: 5-36.
Wee, C H, S L Lim and May Oo Lwin (1995), General perception of word-of-mouth communication as a source of information: The case of Singapore. Asia-Australia Journal, 3, no. 1 (August): 9-25.
Wee, C H and May Oo Lwin (1994), Comparative effectiveness of language used for print advertising in a multi-racial society: The Singapore experience. Singapore Management Review, 16, 2 (July): 25-46.
Refereed Conference Proceedings
Lwin, May Oo and M Hoy (2007), "A Comparative Perspective of Online Disclosure Presentation: Banner Ad Disclosures from Web Sites in United States and Singapore," 12th Cross Cultural Research Conference, Honolulu, Dec 15 - 18.
Lwin, May Oo, J Wirtz and J D Williams (2007), "A Regulatory Focus Approach to Examine Biometric Privacy Concerns," in Special Session on Privacy, 2007 INFORMS Marketing Science Conference, Singapore Management University Lee Kong Chian School of Business, June 28-30.
Chib, A and May Oo Lwin (2007) "ICT as a Social Marketing Tool: Lessons from Tsunami Relief Efforts in Asia," International Communication Association (ICA) Conference, San Francisco, CA, May 24 - 28.
Lwin May Oo, and J D Williams (2007), "An Examination of Trust and Privacy Concern Using A Dual-Motivational Approacl", American Marketing Association Marketing and Public Policy Conference, Washington D.C., May 31 - June 2.
Krishna, A, May Oo Lwin, J Wirtz, M Morrin, (2007) "Oh! The Smell of Spring: Consumer Memory for Product-Intrinsic Scent versus Color", Society for Consumer Psychology Conference, Las Vegas, February 2007
A Pecotich, May Oo Lwin and V Thein (2006) Special Session on Developments in Southeast Asia's Transition Economies, Clifford Shultz Chair, Macromarketing Conference New Zealand, 6 - 8 June
Lwin, May Oo and S Tambyah (2006), Understanding Risk Taking and Protection Intentions Among Youth, 2006 Association of Consumer Research (ACR) Asia-Pacific, Brisbane Australia.
Leong, S H and May Oo Lwin (2006), "Can Promotion and Protectability Go Together in Ad Slogans? A Legal Perspective from the EU" 2006 American Marketing Association Marketing & Public Policy Conference, Long Beach, California, June 8 - 10.
Lwin, May Oo and Herbert Rotfeld (2006), "A Study on the Role of Media in Self-Regulation of Advertising in Singapore" 2006 American Marketing Association Marketing & Public Policy Conference, Long Beach, California, June 8 - 10.
Hoy, M and May Oo Lwin (2006), "Gold Standard or Fool's Gold - Panning for Clear and Conspicuous Banner Ad Disclosures in the Top 100 Websites" 2006 American Marketing Association Marketing & Public Policy Conference, Long Beach, California, June 8 - 10.
Williams J D, May Oo Lwin and Anne-Marie Harris (2006), "Developing A Power-Responsibility Equilibrium model to assess Brick and Mortar Retail Discrimination: Balancing Consumer, Corporate, and Government Interests", 25th Annual Advertising and Consumer Psychology Conference May 19-21, 2006, Houston, TX
Williams, Jerome D., May Oo Lwin, and Ban Chong Tan (2005), "Developments in Online Privacy Regulations and an Assessment of Privacy Practices in China and Japan," in Lenard Huff and Scott M. Smith (eds.), Proceedings: 11th Cross Cultural Research Conference, Puerto Rico, December 11-14, (on CD).
Lwin May Oo, and J D Williams (2005), finalist for best paper award, Examining Adolescent Dieting Behavior: A PMT Communication Perspective, American Marketing Association Marketing and Public Policy Conference, Washington D.C., May 20 - 22.
Lwin May Oo, J Chow and J Wirtz (2005) Regulatory Focus Theory and Privacy in Online Communications, Servsig Conference, Singapore, June 2 - 4.
Lwin May Oo, and J D Williams (2004) Children and Privacy in Interactive Media: Issues, Concerns and the Role of Parents American Marketing Association Marketing and Public Policy Conference, Salt Lake City, May 20 - 22.
Lwin, May Oo, G R Henderson and J D Williams (2003) The Way To Spell Relief : The "Too-Good-To-Be-True" Effect of Warranties in E-tailing, in Marketing Science Conference, University of Maryland, R.H. Smith School of Business, College Park, MD, June 12-15, 2003.
Lwin, May Oo (2003) Challenges to Public Policy: Emerging Issues in International Markets, Special Session at the American Marketing Association Marketing and Public Policy Conference, Washington D C, May 29 - 31.
Lwin, May Oo and Bloom P. (2003) To Learn and Live: Improving the Communication of Health Related Social Marketing Messages, American Marketing Association Winter Educators' Conference Proceedings, 27 - 29 Feb 2002, Orlando, Florida
Lwin, May Oo, J D Williams, and G R Henderson (2002), Globalization of American Symbols: A Five-Country Content Analysis, in Salah S. Hassan, Enrique Bigne, and J.S. (Vic) Johar (eds.), 2002 Multicultural Marketing Conference Proceedings, Valencia, Spain, June 26-29, Miami, FL: Academy of Marketing Science, 874-879.
Lwin, May Oo, J D Williams and L L Lan (2002), Social Marketing Initiatives: National Kidney Foundation's Organ Donation Programs in Singapore, American Marketing Association Marketing and Public Policy Conference Proceedings 2002, May 16 - 18 Atlanta, Georgia: 48-49.
Lwin, May Oo, J D Williams and G R Henderson (2002), Globalization of American Symbols: A Five-Country Content Analysis, Presented at the Academy of Marketing Science 2002 Multicultural Marketing Conference in Valencia, Spain, June 26-29, 2002
Lwin, May Oo, and J D Williams (2002), Where No Rules Rule: Ethical Concerns on the Web: Special Session, in Kenneth R. Evans and Lisa K. Sheer (eds), American Marketing Association Winter Educators' Conference Proceedings, 1 - 3, 22 - 25 Feb 2002, Austin, Texas
Lwin, May Oo, J Wirtz and J D Williams (2002), What Net Users Expect for Personal Information: A Social Contract Perspective, in Kenneth R. Evans and Lisa K. Sheer (eds), American Marketing Association Winter Educators' Conference Proceedings, 201, 22 - 25 Feb 2002, Austin, Texas
Lan L L, May Oo Lwin, J D Williams and G H Yu (2002), Disclaimers on the Internet: A Cross-National Analysis, in Kenneth R. Evans and Lisa K. Sheer (eds), American Marketing Association Winter Educators' Conference Proceedings, 479, 22 - 25 Feb 2002, Austin, Texas
Lwin, May Oo, L L Lan, and J D Williams (2001), Developments in Online Privacy Regulations and an Assessment of Privacy Practices in China, in Ronald P. Hill and Charles R. Taylor (eds.), Marketing and Public Policy Conference Proceedings 2001, Chicago, IL: American Marketing Association, 145-146.
Lan, L L, M Enright and May Oo Lwin (2000), Marketing Approaches in a Wireless World - An Asia-Pacific perspective. In 2000 DSI Proceedings. (Paper presented at 31st Annual Meeting of the Decision Sciences Institute, 18-21 November 2000, Marriott Orlando World Center, Orlando, Florida, United States).
Lwin, May Oo and L L Lan (2000), How well does marketing communications adhere to regulations? A comparative evaluation in the US and the UK. In 2000 DSI Proceedings. United States (Paper presented at 31st Annual Meeting of the Decision Science Institute, 18-21 November 2000, Marriott Orlando World Center, Orlando, Florida, United States).
Books
Wells, Burnett, Moriarty and May Lwin: Advertising Principles and Practice: An Asian IMC Perspective (forthcoming mid 2006), Pearson Prentice Hall
Lwin, May Oo and J Atchison (2002), Clueless in Advertising, Prentice Hall (English, Chinese, Thai and Bahasa Versions available), Prentice Hall.
Un, K H, May Oo Lwin and J Atchison (2004), Clueless in Finance and Banking, Prentice Hall
Lwin, May Oo, J Atchison and A Khoo (2003), Clueless in Starting a Business, Prentice Hall (English, Chinese, Thai and Bahasa Versions available), Prentice Hall
Lwin, May Oo and J Atchison (2003), Clueless in Marketing Communications, Prentice Hall (English, Chinese, Thai and Bahasa Versions available), Prentice Hall
Lwin, May Oo and J Atchison (2003), Clueless in Public Relations, Prentice Hall
(English, Chinese and Bahasa Versions available), Prentice Hall
Brink, duToit, Erdis, Gerber-Nel, May Oo Lwin, Strydom, Marketing Success Stories (2005) edited by Micheal Cant and Ricardo Machado, Oxford University Press
Ang, S H, Y M Gu, G T Lau, S M Leong, May Oo Lwin, M A Razzaque, P Shamdasani, S Subrahmanyan and J Wirtz (2000), Principles of Marketing: An Asian Casebook. Singapore: Prentice Hall,. 217 pp.
Lwin, May Oo, K Lyen, A Khoo and Caroline Sim (2002), How to Multiply Your Child's Intelligence, Prentice Hall.
Lwin, May Oo, K Lyen, A Khoo and Caroline Sim (2005), Cara Mengembangkan Berbagai Komponen Kecerdasan, Indeks Prentice Hall.
Cases
2004 Eu Yan Sang : Seeking a Global Brand
2004 JointCom Advertising - A New Era
2003 The Ritz Carlton Millenia: Marketing Communications in a new Millenium
2002 The NKF in Singapore: Social Marketing Communications with a Difference
2001 Gulfstream Aerospace Corporation - Penetrating Asia's Corporate Jet Market
2001 Managing an advertising agency in Myanmar: JointCom at the Crossroads
2000 Space Disk Inc. - Establishing a Global Internet-based Infrastructure Service
2000 Tupperware in Malaysia
2000 Dassault Aviation
2000 The Ritz Carlton Millenia Launch
2000 Snappers Restaurant
2000 Olarn Water Ski Lake
1999 JointCom Advertising - Crisis or Opportunity? |
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