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The PhD programme in Marketing and International Business is targeted at
those wishing to pursue academic and industry careers in marketing, international business
and tourism management arenas. Candidates will not only be exposed to the latest tools and
concepts in these areas of research, but will also have an opportunity to explore the rich
literature that exists in these areas. The programme equips students with the conceptual
and quantitative skills needed to independently pursue cutting-edge research.
A unique feature of this programme is its strong focus on Asian business
problems. Much of the traditional literature, in the marketing, international business,
and tourism management, has a distinct Western flavour. As such, one of the principal
goals of this programme is to help develop a body of knowledge that is distinctly Asian.
Students, therefore, have the opportunity to work with faculty members who are conversant
with the changing dynamics of some of Asia’s and the world’s largest markets:
China, India, ASEAN and others.
Students may pursue doctoral level research in the following four areas,
which represent the division's distinctive competencies.
 | Buyer behaviour, including consumer behaviour and
organisational buyer behaviour.
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| Marketing strategy, including competitive advantage,
segmentation, marketing mix strategies, service quality, services marketing, relationship
marketing, industrial marketing, ECommerce and Internet marketing.
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| International business, including environmental
influences, entry strategies, foreign direct investment, franchising, regionalisation
strategies and development of emerging markets.
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| Tourism management, including impact of information
technology on travel distribution systems, social impacts of tourism, national identity
and cultural tourism, sustainable urban tourism and human resources management practices
in the tourism industry.
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One of the major strengths of our faculty is that they have strong
industry experience and knowledge. Thus, the practical relevance of research is very
important to them. Students will be challenged to think of problems and come up with
solutions that make sense from an industry perspective. Faculty members, teaching in the
doctoral programme, are active researchers who have a great deal of experience supervising
graduate research. They have published in some of the world’s leading journals in
marketing, international business and tourism management, such as the Journal of
Marketing, Journal of International Business Studies, Columbia Journal of World Business,
Management International Review, International Business Review, and Annals of
Tourism Research.
MARKETING FACULTY & THEIR RESEARCH INTERESTS
ERRAMILLI,
M. Krishna
PhD (University of Arkansas)
International marketing strategy, foreign direct investment, and sustainable competitive
advantage, alll with a special focus on service industries.
HENDERSON, Joan C.
PhD (University of Edinburgh)
Tourism impacts, heritage management, visitor attraction management, social tourism, small
business tourism, crisis management and tourism.
MARSHALL,
Roger
PhD (University of Western Australia)
Cross-cultural aspect of buyer behaviour.
MURTHY,
Bvsan
PhD (Virginia Tech University)
Strategic planning, environmental scanning, strategic marketing, service quality
management in the hospitality industry and other service enterprises.
SMITH, Russell
Arthur
DrDes (Harvard University)
Tourism planning, development and management; strategic, regional and physical planning
for tourism and recreation; tourism policy development; tourism and recreation project
design and evaluation with respect to urban, rural and natural contexts, developing
countries, sustainable development and environmental impact assessment.
SPEECE, Mark William
PhD (University of Washington); PhD (Arizona University)
Sales force & sales management in Asia, consumer response to elements of marketing,
measurement, scaling, field methodologies and statistical methodology issues for
cross-cultural research (especially in East/Southeast Asia).
TAN,
Benjamin
PhD (University of British Columbia)
Marketing research and competition in the international business arena.
XU,
Gang
PhD (University of Mainz)
Tourism and economic developments, economic impact modelling, destination competitiveness,
consumer behaviour and demand studies in tourism, tourism planning and management,
strategic airline marketing and management, and IT and the travel industry.
FUNCTIONAL COURSE DESCRIPTIONS
Students in the marketing specialisation must choose at least two of the
following courses as part of their coursework component.
| Seminar in Consumer Behaviour |
This seminar traces the
evolution of the literature on consumer behaviour, which has traditionally thrived on
theories borrowed from psychology, sociology and anthropology that are adapted to the
unique needs of marketing. It examines the various streams of literature such as
relationship marketing, industrial purchase behaviour, consumer behaviour, communication
theory and the impact of technology on marketing thoughts and practice. A unique aspect of
this seminar is the focus on the cross-cultural aspects of consumer behaviour and the
development of thought in the Eastern context, paralleling development of the body of
knowledge that has largely been developed within the Western context. |
| Seminar in International Business |
This seminar is designed to
give students an in-depth familiarity with the important research streams in international
business. Various theories to explain the strategic behaviour of multinational
corporations will be discussed. These include traditional trade theories, as well as
contemporary theories of foreign direct investment. Candidates will be exposed to
literature on a variety of international business issues, including entry mode choice,
foreign direct investment, strategic alliances, and country risk analysis. The seminar
also aims to provide a good understanding of the unique problems affecting international
business researchers. |
| Seminar in Strategic Marketing |
This seminar examines the
evolution of the strategic marketing literature, and assesses its current status. There
will be a discussion of the foundations of strategic marketing planning, including
concepts, such as portfolio models, competitive analysis, sustainable competitive
advantage, distinctive competence and core competence. There will be an extensive review
of literature on strategic marketing areas, such as segmentation, positioning,
differentiation, product, pricing, promotion and distribution strategies. Theoretical
concepts and frameworks reviewed will include, among others, market orientation, the
product life cycle, Porter's models, resource-based views, and hyper-competition. |
| Seminar in Contemporary Marketing |
A significant portion of
this seminar will be directed at a review of the literature relating to special and
contemporary marketing issues such as qualitative marketing research, business-to-business
marketing, green marketing, services marketing, marketing ethics, and interactive
marketing. |
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