MINS research unit is created in partnership with academics and industry to better understand the impact of change on end-users as initiated by the interactive and digital technologies. Through initiatives in education, training, and research, our aim is to provide insights on changing marketing concepts and operations in increasingly collaborative and seamless marketing environments.

We specifically investigate how interactive and digital media are transforming marketing communication and end-user decision making. We strive to be cross disciplinary and comparative in our work.

For any further inquiry on projects, contact us:
Email: asunanda@ntu.edu.sg
Phone: +(65) 6790 5648

For any further inquiry on IMI PhD projects, contact us:
Email: IMI-PhD@ntu.edu.sg
Visit: Institute for Media Innovation for details on Doctoral projects

Office Location: (Click here for map)
Block S3, Nanyang Business School
Room B1A-26
50 Nanyang Avenue
Nanyang Technological University
Singapore 639837