3G WAS once just for video calls between mobile phones. Now it can give you a view of what’s happening in the booth of Radio Fusion, the campus radio station.
Hoping to add a something special to the student-run radio station, Assistant Professor Bradley C. Freeman, the teacher-advisor, introduced 3G video-call technology to the radio booth. It is the first local station to adopt the 3G video call technology in Singapore.
Although it might be easier to log on to the Internet and watch the DJs over a live webcam, this technology serves to let anyone in the university glimpse into the happenings in the radio booth.
Having the web cameras in the booth may also lure readers to call in out of curiosity.
“The only reason that the video is there is because people are curious what DJs look like, and there is this natural desire to see the person and to connect the voice to the face,” said Dr Freeman.
However, for the DJs, the web camera also makes sure that they are professional at all times.
Zave Zhuo Zhicong, 23, a third year Nanyang Business School student, a DJ with Fusion Radio, said: “We will be more disciplined because we know for sure that someone is watching us any time of the day. We become more poised and professional in our jobs.”
