The BFA in Digital Animation offers an advanced programme focusing on animation in all its forms. Designed to provide students with the fundamentals of the art and the craft. Areas of concentration within the curriculum include 2D hand-drawn animation, 3D character animation, stop-motion, experimental animation and creative visual effects. The philosophy of the programme emphasises creativity, imagination and critical thinking processes with the aim of giving its students the conceptual and creative tools necessary to their development as animators of world-class calibre.
Read more

The BFA in Digital Filmmaking offers a comprehensive education in the theory and practice of narrative film production. The curriculum provides a complete foundation in existing cinematic and production techniques as well as recognising that the future of film lies in its relationship with new technologies. Technology is changing how we tell stories, how we create images, and how we present them to the world; the test for existing and nascent filmmakers and media artists is not only to tell compelling stories, but also to think beyond the screen. With the latest resources in digital filmmaking at their disposal, students within this programme are nurtured to lead the challenge of the next generation.
Read more

The BFA in Interactive Media offers a comprehensive curriculum in the theory and practice of the interactive world. The focus of the programme is threefold: interactive installation and device creation; game design; and scenography and interactive theatre design. The practical weight of the course takes the form of projects in which students create works involving interaction with video and sound (both live and pre-recorded), design and execute virtual and real stage settings for live actors and dancers, and create a computer game from conception to completion. The ultimate emphasis of the programme is to cultivate the conceptual and practical skills expected of a first-rate creative artist in the multiple disciplines of the field.
Read more

The BFA in Photography and Digital Imaging as a programme offers an in-depth exploration of traditional, experimental, and technological genres of imaging through the photographic medium. The curriculum includes a comprehensive education in photography from established darkroom techniques to cutting-edge digital practices. Portfolio work and studio practices develop parallel to courses examining the history of photography and its critical theories in order to provide students with the knowledge, creativity and technical prowess to master the photographic medium.
Read more

The BFA in Product Design offers a curriculum in design methodologies and an environment conducive to innovative thinking. Beyond problem-solving skills and in-depth analysis of users, markets and cultural values, students also learn to redefine problems and question traditional methods while developing new means of seeing and thinking. Through close interaction with faculty, in small studios and classes, and with a dynamic laboratory and workshop for producing new forms, students gain the experience, knowledge and vision to create innovative work of strong conceptual value.
Read more

The BFA in Visual Communication presents a comprehensive curriculum, preparing students for the challenges of an increasingly amorphous field. No longer just print and packaging, contemporary visual communications practice has grown to include motion graphics, environmental graphics, interactive and web design and the field continues to evolve rapidly. Based on process and critical thinking and entrenched within a culture of experimentation, this programme creates versatile designers who will be the future innovators of visual communications in Singapore and the world.
Read more